Overview

Bullets, Targets and Social Media: The Art of Commercial Writing
PDT-BusMK-01

Bullets, Targets and Social Media: The Art of Commercial Writing

Designing strong visual, written, and cross-media solutions for a wide audience is a little like being the Wizard of Oz. It's a big responsibility. In this workshop, participants will generate original content by tapping resources, skills, talents and perceptions they already bring to their work. They will write, edit, analyze, listen, select and edit some more, building a vocabulary of cohesive materials appropriate for cross-media and target audiences. This workshop is ideal for people who are required or compelled to write for social media and traditional communication venues. Goals and outcomes in­clude: pump-up vernacular vocabulary and writing skills with mind-bending, brain fertilizing assignments; generate and deliver original, valid content; build cohesive written materials appropriate for cross-media and target audi­ences; recognize the scope and responsibility of work; and understand the profound and sublime impact message and media has on culture and beyond. 

This is part of the Communication Skills Certificate Program, but you do not need to be enrolled in the program to take this workshop.

Instructor Bios

PDT-BusMK-01

Bullets, Targets and Social Media: The Art of Commercial Writing

  • Karla Whitney

    Karla Whitney

    Karla Whitney, MFA, is a graphic designer, author, and small business owner who has successfully developed, managed and supervised programs for higher education and business. She has worked on special projects with Tom's of Maine, Apple Computer, and Thomson Publishing, and teaches courses in writing and graphic design. She is a contributing author and illustrator for the "Shelly Cashman Series, Adobe Photoshop, Complete Concepts and Techniques," and is included in "Rogue Wave: Level Best Books, Best New England Crime Fiction 2015 Anthology." Her new book, "Design Undercover," which will be available later this year, explores creative and critical dimensions of design and communications, including problem analysis. In addition to a B.S. in Technology Education, she has an MFA in Design from Massachusetts College of Art.

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