If you're interested in producing better looking, more effective graphic design solutions, this workshop is for you. We'll practice the tools, techniques and language used by graphic design professionals for creating online and print graphics. Hands-on exercises and critiques will build your understanding of visual communication skills in typography, color use, image choice and layout. Learn to improve your designs for ads, websites, banners, flyers, newsletters, brochures, trade show displays, packaging, e-commerce, presentations, invitations and more. Goals and outcomes include: practicing professional vernacular and analyzing designs for effectiveness; experimentation with type, color, images and layout; recognition of the scope and responsibility of work; understanding the profound and sublime impact media and message has on culture and beyond.
(This is part of the Digital Design Certificate Program, but you do not need to be enrolled in the program to take this workshop.)
Karla Whitney, MFA, is a graphic designer, author, and small business owner who has successfully developed, managed and supervised programs for higher education and business. She has worked on special projects with Tom's of Maine, Apple Computer, and Thomson Publishing, and teaches courses in writing and graphic design. She is a contributing author and illustrator for the "Shelly Cashman Series, Adobe Photoshop, Complete Concepts and Techniques," and is included in "Rogue Wave: Level Best Books, Best New England Crime Fiction 2015 Anthology." Her new book, "Design Undercover," which will be available later this year, explores creative and critical dimensions of design and communications, including problem analysis. In addition to a B.S. in Technology Education, she has an MFA in Design from Massachusetts College of Art.