Gain hands-on experience with social media by creating a social media plan during this workshop. Proven social media strategies will be presented through carefully selected articles, videos, and case studies, along with presentations and lively discussion. Learn how to create and implement a meaningful Facebook, YouTube, LinkedIn and Twitter presence, all while utilizing critical tools such as video, email, and blogging. This interactive workshop will provide a unique opportunity to understand how social media is fundamentally changing the way companies operate. Upon completion, you will have the necessary knowledge and skill set to develop and implement a goal-based social media strategy that capitalizes on search engine optimization and keyword strategies. It is recommended that students bring a laptop computer to this workshop.
Marlana M. Trombley is the Director of Marketing for FlowTraq in Manchester, NH and is an inbound marketing enthusiast with a pulse on the ever-changing industry from social media platforms to local search engine optimization (SEO) changes. She previously worked as a Digital Marketing Strategist at Vital Design in Portsmouth, NH where she specialized in clients focused on local search engine optimization and lead generation campaigns that attract and convert targeted local traffic. Marlana is also an Adjunct Marketing Professor at Lakes Region Community College and recently completed her time as the Constant Contact's Authorized Local Expert in Southern NH.