Overview

SEO and Content Marketing at UNH
PDT-BusMK-17

Engage Your Audience with SEO and Content Marketing

Learn how to engage your audience and influence their purchasing decisions online by combining the power of SEO and content marketing.

Through hands-on exercises and activities, understand who your target customers are, where they hang out, and what they’re searching for at each stage of their buyer’s journey. Then learn how to effectively reach your targets through strategic planning, search engine optimization, and quality content. Jump right in – it’s easier than you think!

Did you take Propel Your Business with SEO and Content Marketing at the 2018 UNH Digital Marketing Conference? This workshop will begin with the same presentation from the 2018 UNH DMC, but has been expanded for a deeper dive into SEO and content creation.

What You Will Learn

PDT-BusMK-17

Engage Your Audience with SEO and Content Marketing

At  Engage Your Audience with SEO and Content Marketing you will: 

  • Understand the benefits of SEO and content marketing for all brands and businesses.
  • Travel through the different stages of the buyer’s journey and learn which types of content your audience engages with during each stage of the buyer’s journey.
  • Learn best practices and see examples of good—and bad—SEO and content marketing tactics.
  • Dive deeper into some low cost SEO research tools and how best to use them.
  • Learn how to easily produce your content marketing as video and boost engagement. 
  • Receive tips, tricks and tools for planning and executing SEO and content marketing.

Instructor Bios

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Engage Your Audience with SEO and Content Marketing

  • Christina Meserve Jackson of Jackson Marketing

    Christina Meserve Jackson

    Christina is a Digital Marketing Strategist with over a decade of marketing experience, focusing the past ten years on digital lead generation and website optimization. Christina is versed in search engine optimization, from site audits to complex strategy and individual tactical plans. Working primarily within the hospitality, healthcare, food and B2B financial, tech, and legal services, Christina has supported her clients’ business growth through successful digital marketing strategies.

  • Candy Osborne of Snowbird Creatives

    Candy Osborne

    Candy, Creative Director at Snowbird Creatives, is a former photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors.  She has helped both B2B and B2C organizations to achieve business goals through expertly crafted, original content.  Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a results-driven, content-creating powerhouse.

This course is currently unavailable.