Overview

Best Practices on Building a Successful Ecommerce Business in 2020 at UNH
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Best Practices on Building a Successful Ecommerce Business in 2020

IMPORTANT NOTICE: This is traditionally a face-to-face classroom training program, but the June session will be held online in response to UNH's current recommendations for distance learning due to the Novel Coronavirus (COVID-19).

Learn a proven framework for launching and scaling your e-commerce brand (both B2B and B2C) using the three most popular platforms: Shopify, WordPress, and Magento.

Going through the process of finding, testing, launching, and scaling-up an eCommerce line of business can be a huge challenge.  There are a lot of decisions along the way and sometimes you have hard choices to make.

Learn from Alec Newcomb who has helped companies manage over one billion dollars a year in online revenue from a local NH single location businesses all the way up to Fortune 100 companies like Amazon, Kroger, Kellogg's, McCormick, and Bosch.

This is a non-technical course for business owners, product management, marketers, leaders, and business people who want to learn what is working right now in eCommerce.

This is an introductory course for staff, managers, and executives who want to learn and/or refresh their skills in the ever-changing eCommerce space.

This course is packed with PDF guides and checklists that you can take back to your organization and make an immediate impact on your 2020 eCommerce sales.

Students are required to bring a laptop with Google Chrome or Firefox.

What You Will Learn

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Best Practices on Building a Successful Ecommerce Business in 2020

This workshop will cover:

  •  eCommerce Terminonolgy 
  • How do you figure out what should you sell?
  • Tools and Tips for doing eCommerce market research 
  • What eCommerce platforms should you use?
  • Overview of Shopify
  • Overview of Wordpress/Woo Commerce
  • Overview of Magento
  • Overview of selling on Amazon and Walmart
  • What makes a good Ecommerce site?
  • Benchmarks
  • UI/UX examples
  • Conversion rates by industry/vertical  
  • Payment gateways
  • Fraud and Fraud detection
  • Tips for International and Multi-language support
  • KPI's, Reporting, and Analytics that drive success
  • Marketing 101 checklists for eCommerce
  • SEO for eCommerce checklist 
  • Email for eCommerce checklist  
  • Paid media for eCommerce checklist    
  • Social for eCommerce checklist  
  • Advanced tips and trick to double your conversion rate 

This course is packed with PDF guides and checklists that you can take back to your organization and make an immediate impact on your 2020 eCommerce sales. 

Instructor Bios

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Best Practices on Building a Successful Ecommerce Business in 2020

  • Alec Newcomb

    Alec Newcomb

    Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

This course is currently unavailable.