Building a Business on Amazon

This course will let you master the tips and tricks of selling on Amazon. It is designed for small and medium sized business that want to add selling on Amazon or companies who are already are on Amazon, but are feeling lost. With 300 Million shoppers using Amazon to find products you can join the 2 million sellers on Amazon who are growing their business through the US's largest and fastest growing marketplace.

Course Prerequisites:

  • You have an established product you want to sell on Amazon. (This is not a course about how to source or develop a new product for sale on Amazon)

  • You are already selling this product via retail or other ecommerce channels and want to expand into Amazon

  • You have the base information on at least one product (product category, price, weight, dimensions, etc.)

  • We will not be covering Vendor Central in this course only FBA tactics and listings.

Students need to bring a laptop, PC or Mac, with them to class.

What You Will Learn


Building a Business on Amazon

Workshop topics include:

  • How Amazon Works

    • Overview of Amazon

    • Questions to ask before you start!

    • What about Sales Tax?

    • Are my products a good fit?

    • Amazon Terminology and Jargon demystified

  • Product Research

    • Competitive Insights and Tools

    • The right way to do Keyword research

  • Using Amazon to build your Brand

    • Perfect Pictures

    • Copy secrets

    • Brand registry

    • Mastering Amazon organic search

  • Secrets of a great Amazon product listing

  • Shipping Do’s and Don’ts

    • All about Prime

  • Advertising on Amazon

  • Sales and Coupon Tactics

  • Emails and Reviews

  • Amazon Power Tips and Tricks

  • Reporting

    • Sales

    • Advertising

    • Inventory

  • Advanced Topics

    • A/B Testing

    • International Marketplaces

Tools & Materials


Building a Business on Amazon

Instructor Bios


Building a Business on Amazon

  • Alec Newcomb

    Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

This course is currently unavailable.