This course will let you master the tips and tricks of selling on Amazon. It is designed for small and medium sized business that want to add selling on Amazon or companies who are already are on Amazon, but are feeling lost. With 300 Million shoppers using Amazon to find products you can join the 2 million sellers on Amazon who are growing their business through the US largest and fastest growing marketplace.
You have an established product you want to sell on Amazon. (This is not a course about how to source or develop a new product for sale on Amazon)
You are already selling this product via retail or other ecommerce channels and want to expand into Amazon
You have the base information on at least one product (product category, price, weight, dimensions, etc.)
We will not be covering Vendor Central in this course only FBA tactics and listings.
Students need to bring a laptop, PC or Mac, with them to class.
Workshop Topics Include:
How Amazon Works
Overview of Amazon
Questions to ask before you start!
What about Sales Tax?
Are my products a good fit?
Amazon Terminology and Jargon demystified
Competitive Insights and Tools
The right way to do Keyword research
Using Amazon to build your Brand
Mastering Amazon organic search
Secrets of a great Amazon product listing
Shiping Do’s and Don’ts
All about Prime
Advertising on Amazon
Sales and Coupon Tactics
Emails and Reviews
Amazon Power Tips and Tricks
Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.