Bullets, Targets and Social Media: The Art of Commercial Writing

Bullets, Targets and Social Media: The Art of Commercial Writing

This workshop is ideal for people who are required or compelled to write for social media and traditional communication venues. You’ll generate original content by tapping resources, skills, talents and perceptions you already bring to your work. You’ll apply story-telling, vocabulary, good grammar and pay close attention to word count. You’ll write, edit, analyze, listen, select, and edit some more. By the end of this workshop, you’ll have a file of cohesive, useable, original materials written for your target audiences.
Students are asked to bring in a project, personal or work-related, to use as a theme throughout the workshop. Students will need a computer with a word-processing program.
Goals & Outcomes
1. Pump up vernacular vocabulary and writing skills with brain fertilizing assignments.
2. Generate and deliver original, valid content. Build cohesive written materials appropriate for cross-media and target audiences.
3. Acknowledge the scope, impact and responsibility of the written message and media on culture and humanity.

This is part of the Communication Skills Certificate Program, but you do not need to be enrolled in the program to take this workshop.

Instructor Bios


Bullets, Targets and Social Media: The Art of Commercial Writing

  • Karla Whitney

    Karla Whitney

    Karla Whitney, MFA, is a graphic designer, author, and small business owner who has successfully developed, managed and supervised programs for higher education and business. She has worked on special projects with Tom's of Maine, Apple Computer, and Thomson Publishing, and teaches courses in writing and graphic design. She is a contributing author and illustrator for the "Shelly Cashman Series, Adobe Photoshop, Complete Concepts and Techniques," and is included in "Rogue Wave: Level Best Books, Best New England Crime Fiction 2015 Anthology." Her new book, "Design Undercover," which will be available later this year, explores creative and critical dimensions of design and communications, including problem analysis. In addition to a B.S. in Technology Education, she has an MFA in Design from Massachusetts College of Art.

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