According to the Bureau of Labor Statistics, Americans are increasingly turning to self-employment rather than waiting for employers to start hiring. As of January 2011, there were 14 million self-employed workers compared to 9 million a year earlier. This highly interactive workshop for both internal and external coaches will cover the essentials you will need to consider when you are launching or building your coaching practice. Topics will include: defining and marketing your services in ways that will attract the clients you want; developing ethical markers that will keep your practice on course; and setting up a coaching practice primed for financial success, if external, or for Visible Value Added (VVA), if internal. You'll also discuss the sales process and contracting to provide your services and practical operating tips. You'll emerge with a focused roadmap for developing a customized business plan. The instructor will also share insights and practical advice on the business side of coaching, whether your interest is a stand-alone coaching business or providing coaching services as a value-added benefit within your organization.
(This is part of the Professional Coaching Certificate Program, but you do not need to enroll in the program to take this workshop.)
Carlotta Tyler, M.S.O.D., Associate Certified Coach (ACC) from the International Coaching Federation (ICF), has conducted a successful coaching and consulting practice on five continents for three decades. Formerly marketing director for a computer manufacturer, elected leader at municipal, state, and national levels, and founder of two corporations, her career has taken her from community development to corporate boardrooms, from parenting to politics, from Boston to Bangkok. A pioneer in developmental coaching, she crafted the Continuous Improvement Career Coachingª Model. She is an alum of UNH, American Univ., the National Training Institute in Washington, DC, and the Program on Negotiation at Harvard Law School. She is certified in MBTI, and is a Gender Reconciliation Trainer, a Reiki Master, and trained in RYSE at the Polarity Institute.