Overview

Blogging for Business at UNH
PDT-BusMK-25

Content Marketing: Blogging for Growth

Are you ready to increase your online visibility, grow your blog subscribers, and convert more online readers?

Content Marketing: Blogging for Growth will teach you the fundamentals of utilizing blogging as a marketing channel for your business. In addition to implementing your own routine publishing schedule and optimizing your blog content writing skills, you will also walk away from this workshop knowing how to:

  • Brainstorm relevant topics
  • Outline high converting posts
  • Write headlines that gain attention
  • Craft clear call-to-actions and content upgrades within your articles
  • Establish links to your blogs
  • Decide which content types & styles are right for you!
  • Publish posts optimized for mobile and speed
  • Optimize your post for search engines and for humans
  • Engage with the best (free) tools to get you creating content from identifying keywords to creating images

No prior blogging experience is required for this course.

It is recommended that students bring a laptop computer (PC or Mac) to class.

Instructor Bios

PDT-BusMK-25

Content Marketing: Blogging for Growth

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group and Interim CMO at Zoom Telephonics.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

This course is currently unavailable.