Author Ernest Hemingway once noted “It’s none of their business that you have to learn to write. Let them think you were born that way.” Even if you’ve never thought of yourself as a writer, you can learn the basics of good copywriting (the words marketers use to inspire customers to take action) whether it’s an email to customers, a brochure, or your website.
In this hands-on class, you’ll learn how to identify your company or brand’s unique voice, then basic steps for shaping it into copy across several mediums, including websites, email, and printed pieces. We’ll practice the basics of writing good headlines—the key to copywriting that works—and we’ll review ways to sharpen and tighten your writing (yes, you will be writing, too). Come to class ready to share one or two real-life copy challenges, whether it’s writing a website, crafting a newsletter or email, or just figuring out where to start. You’ll leave the workshop with tips to make you a more confident writer.
Debbie Kane has been telling stories for more than 20 years, first as an advertising copywriter, then as a public relations and marketing communications professional for marketing agencies in Dallas and New York (including a stint as a spokesperson for Pepsi-Cola Company) and art and history museums in New Hampshire and Massachusetts. As owner of her content/copywriting business, Kane Communications, she’s jazzed by new ideas and hearing people’s stories. She received a bachelor’s degree in journalism from Trinity University, a master’s degree in education from Bank Street College, and continues to learn something new daily (hopefully).