Google Analytics II: Next Level Analytics at UNH

Google Analytics II: Next Level Analytics

IMPORTANT NOTICE: This is traditionally a face-to-face classroom training program, but the July session will be held online in response to UNH's current recommendations for distance learning due to the Novel Coronavirus (COVID-19).

This workshop is for users that have the fundamentals of Google Analytics down and are ready to delve deeper into what Google Analytics can do for their organization. Unlock the advanced capabilities of this free tool and take your analytics skills to the next level in this comprehensive course.

This programs is a follow-up to Google Analytics I.  It is recommended that students complete Google Analytics I prior to attending Google Analytics II, or have significant experience with Google Analytics.

Workshop Notes

Students need to bring a laptop, PC or Mac, with them to class.

To gain full benefits from this class you need to complete these steps PRIOR to attending:

  • Have Google Analytics account with at least 90 days of data
  • Get access to your GA account from your administrator or IT person
  • Have logged into your GA account successfully
  • Bring a Mac or PC that has Chrome to access Google Analytics during the class.

Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will setup to use the GA Demo account (an Ecommerce Store) during class.

What You Will Learn


Google Analytics II: Next Level Analytics

Workshop Topics Include:

  • Creating a measurement plan for your Organization 
  • Segment data for insight
  • Analyze data by channel
  • Analyze data by audience
  • Analyze data with Custom Reports
  • Using Google Analytics for Media Measurement 
    • Retargeting and Display Ads
    • Google AdWords 
    • Social Media, Facebook, and Instagram 
    • Offline: TV, Print, Radio
  • Basic overview of using GA with Google Data Studio
  • Superuser GA tips and tools: Supermetrics, Tag Manager, and WordPress   
  • Attribution models 
  • Debug common problems 

Instructor Bios


Google Analytics II: Next Level Analytics

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

This course is currently unavailable.