IMPORTANT NOTICE: This is traditionally a face-to-face classroom training program, but the July session will be held online in response to UNH's current recommendations for distance learning due to the Novel Coronavirus (COVID-19).
This workshop is for users that have the fundamentals of Google Analytics down and are ready to delve deeper into what Google Analytics can do for their organization. Unlock the advanced capabilities of this free tool and take your analytics skills to the next level in this comprehensive course.
This programs is a follow-up to Google Analytics I. It is recommended that students complete Google Analytics I prior to attending Google Analytics II, or have significant experience with Google Analytics.
Students need to bring a laptop, PC or Mac, with them to class.
To gain full benefits from this class you need to complete these steps PRIOR to attending:
Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will setup to use the GA Demo account (an Ecommerce Store) during class.
Workshop Topics Include:
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.