Typography is the art of arranging type to increase the comprehension and appeal of written language. It is an essential component of graphic and digital design.
This workshop introduces typographic principles for practicing purposeful and expressive typography. Through examples and exercises, we'll explore type as a graphic form and strategic means of communication and marketing.
Topics covered will include characteristics of type; hierarchy of information; grids and styles; form and function; and readability and comprehension.
Karla Whitney, MFA, is a graphic designer, author, and small business owner who has successfully developed, managed and supervised programs for higher education and business. She has worked on special projects with Tom's of Maine, Apple Computer, and Thomson Publishing, and teaches courses in writing and graphic design. She is a contributing author and illustrator for the "Shelly Cashman Series, Adobe Photoshop, Complete Concepts and Techniques," and is included in "Rogue Wave: Level Best Books, Best New England Crime Fiction 2015 Anthology." Her new book, "Design Undercover," which will be available later this year, explores creative and critical dimensions of design and communications, including problem analysis. In addition to a B.S. in Technology Education, she has an MFA in Design from Massachusetts College of Art.