Kyle Lacy is Vice President of Marketing for OpenView, a venture capital firm based in Boston. His team focuses on everything from managing a community of over 100,000 software professionals and branding to events and content marketing. Before joining OpenView, Kyle led the global content marketing team at ExactTarget (acq. $2.7B Salesforce) and the Salesforce Marketing Cloud managing demand generation content in 6 countries. He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself.