Nicole Driscoll, Global Digital Marketing Specialist for Ben & Jerry’s ice cream, has always been fascinated by the combination of art and science behind building successful marketing strategies. Originally with an agency background in youth marketing, Nicole soon discovered she could combine her marketing expertise with another of her passions – food! Nicole has worked on CPG marketing strategy for the past 7 years, building brands and digital strategies for businesses of all sizes and stages of growth. The quickly evolving landscape of digital marketing captured Nicole’s attention as the perfect canvas on which to apply the scientific method to building better brands and connecting with consumers in authentic ways.