Rich Huebner is currently Principal Data Architect for New England Quality Care Alliance (NEQCA), which serves over 250,000 patients in Massachusetts. Along with the help of his team, he is responsible for leading the overall enterprise data architecture decisions that affect downstream analysis and business intelligence for NEQCA. He has 25 years of combined industry and academic experience in IT and computing and has specialized in data-related matters including database design, database administration, data analysis, and data architecture. He has master's degrees in Management and Information Systems, and is nearing completion of a PhD in Information Technology. He is also author of several publications.