Overview

PDT-BusMK-08

Small Business Marketing Day

Launching a business takes dedication, passion, and drive. But the work doesn’t end there – once the doors are open, how do you ensure your business thrives? One key to success is connecting with the people who matter most - your customers.

The inaugural Small Business Marketing Day is a “crash course” on how to successfully design and maximize your marketing strategy. Learn how to increase market reach with guidance on branding, market positioning, social media, and technology. This event is ideal for small business owners and marketing staff, prospective business owners, and entrepreneurs.

For more information, visit: training.unh.edu/smallbusinessmarketing

This event is co-sponsored by the NH Small Business Development Center (https://www.nhsbdc.org

Lunch is included in the tuition.

What You Will Learn

PDT-BusMK-08

Small Business Marketing Day

> Registration & Breakfast / 8:00-8:30am
> Welcome & Remarks / 8:30-8:45am
> Keynote Address / 8:45-9:15am

  • "Identifying and Reaching Your Target Market" - Charlene DeCesare, Charlene Ignites
    Description coming soon!

> Session Block I / 9:30-10:45am

  • "Designing Your Brand & Strategy" - Scott Stephens, NH SBDC (Marketing Fundamentals I)
    Description coming soon!
     
  • "Facebook Marketing: A Must for Small Business" - Christine Halvorson, Halvorson New Media (Digital Marketing I)
    In this workshop you'll learn why you must include Facebook as part of the marketing mix for your business. You'll learn how to do it strategically and efficiently, without spending all your limited time on the site. Once you've mastered the technology--which isn't hard--you need to master the message and the methods you'll use.  You'll leave this workshop comfortable and confident, inspired not intimidated.  

> Coffee Break / 10:45-11:00am
> Session Block II / 11:00am-12:15pm

  • "Introduction to Content Marketing" - Candy Osborne, Snowbird Creatives (Marketing Fundamentals II)
    Fact: consumers are already more than halfway through a purchasing decision before they ever contact a sales representative. They’re educating themselves with information they find on the internet and they’re making decisions on eliminating or choosing you with that content. Content marketing is an opportunity for you to help influence decisions made at this and other critical phases of the buyer’s journey. Learn how you can take advantage of one of the most affordable marketing methods to provide the information consumers are looking for and stay (get?) in the game. In this session, you will: learn the difference between content and content marketing; learn the benefits and see examples of content marketing; learn the different stages of the buyer’s journey; learn the types of content people are looking for at each stage of the buyer’s journey; receive tips, tricks and tools for planning and executing content marketing on your own.
     
  • "Introduction to SEO" - Marlana Trombley, FlowTraq (Digital Marketing II)
    Description coming soon!

> Networking Lunch & Ask the Experts / 12:15-2:00pm


Two separate tracks will focus on Marketing Fundamentals, and Digital Marketing - choose one concurrent presentation to attend in each session block.

Travel & Site Information

PDT-BusMK-08

Small Business Marketing Day

This event will be held in the Multipurpose Room at UNH Manchester, 88 Commercial Street, Manchester, NH.

Parking Location
Professional Development & Training workshop attendees are eligible for complimentary parking in the Center of New Hampshire Parking Garage located at 65 Granite Street in Manchester.

Center of New Hampshire Parking Garage
65 Granite Street
Manchester, NH 03101

Instructor Bios

PDT-BusMK-08

Small Business Marketing Day

  • Charlene DeCesare

    Charlene DeCesare has been a trusted advisor to executives and companies around the world for more than two decades. As CEO of Charlene Ignites, LLC, she specializes in helping rapidly growing companies fine-tune their marketing strategy and accelerate sales. In the process, she helps leaders and teams overcome what’s really holding them back from achieving the extraordinary – both internally and externally.

  • Christine Halvorson

    Christine Halvorson founded Halvorson New Media, LLC in 2006 to provide businesses and nonprofits with training, strategic consultation and content development in the rapidly exploding world of social media. Christine began her social media career before anybody had a name for it, when she was just a writer. In 2004, she became the Chief Blogger for Stonyfield Farm, the national organic yogurt company based in Londonderry, New Hampshire. There she pioneered the use of corporate blogging by writing and managing five company blogs. After two years as a full-time Stonyfield blogger, she created her own social media agency--Halvorson New Media--which chugged along nicely creating company blogs until 2008, when Facebook happened. And then Twitter. And then LinkedIn, and then...well, you get the picture. Christine is the author of four e-courses for the New Hampshire Small Business Development Center, all of which can be found at their website and for free. Christine also offers her own small business workshops and live webinars on advanced topics in social media. She has taught social media to communications majors at both UNH-Manchester and Southern New Hampshire University. 

  • Candy Osborne

    Candy Osborne is a former broadcast and print photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors. Candy’s military journalism experience provided the foundation to develop her storytelling skills for a weekly newspaper and a daily news broadcast. She further strengthened her creative process skills as a TV production manager, gained additional writing experience at major fashion retailer, Chadwick’s of Boston and honed her content marketing and demand generation skills at the elearning company, Skillsoft. Some of Candy’s contributions have been featured as industry benchmarks by Corporate Executive Board, SmartBrief, and LinkedIn. Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a content-creating powerhouse with a genuine passion for creating and connecting to her audiences. Candy is currently the Owner and Creative Director at Snowbird Creatives.

  • Marlana M. Trombley

    Marlana Trombley

    Marlana M. Trombley is the Director of Marketing for FlowTraq in Manchester, NH and is an inbound marketing enthusiast with a pulse on the ever-changing industry from social media platforms to local search engine optimization (SEO) changes.  She previously worked as a Digital Marketing Strategist at Vital Design in Portsmouth, NH where she specialized in clients focused on local search engine optimization and lead generation campaigns that attract and convert targeted local traffic.  Marlana is also an Adjunct Marketing Professor at Lakes Region Community College and recently completed her time as the Constant Contact's Authorized Local Expert in Southern NH.

8:30am - 2:00pm
Manchester Campus, 88 Commercial St.
Charlene DeCesare
Christine Halvorson
Candy Osborne
Marlana Trombley
$99.00
5.5
USNH Tuition Waiver Discount
0.55
PDT-BusMK-08
217332