Leaders must understand and interpret many types of data to make smart, strategic decisions. Support your organization with tools and skills to improve your data insights. In the SMU Data Visualization and Storytelling Certificate program, learn how to pair visual representations like charts, diagrams, infographics and dashboards with storytelling techniques to strengthen your delivery. Your classes will cover a unique combination of components to help you successfully visualize data and share information effectively and clearly with stakeholders like customers, executives and investors. The principles covered in class are applicable to a number of fields and industries, including government, finance, marketing, consumer goods, service, education and more. You will practice and improve your skills through hands-on exercises and projects using multiple tools.
Please click the Agenda tab for specific class dates and times.
University of New Hampshire Professional Development & Training (UNH PD&T) has partnered with Southern Methodist University Continuing and Professional Education (SMU CAPE) to expand access to this exciting certificate program. Students enrolling through the UNH enrollment system will receive communication from SMU CAPE regarding course logistics one week prior to the course start date.
Implement the best practices of data visualization design
Choose the most appropriate chart or graph to represent different types data
Build your own data visualization toolbox of applications and websites
Design presentations, infographics and dashboards
Communicate trends, relationships and patterns in multiple formats
Understand the elements of effective storytelling
Tailor your presentation to your audience
Turn data into actionable insights for data-driven business decisions
Complete a capstone project to include in your business portfolio
Sales & marketing professionals
Engineers & developers
Researchers & designers
Accounting & finance professionals
Operations & logistics managers
Any professionals who interpret, present and share data
Foundations of Data Visualization
Learn to analyze for data credibility, evaluate data to support insights and choose appropriate types of data visuzalizations as well as begin building your own data visualization toolbox.
Applying Design Principles to Data Visualization
Learn to utilize color and design principles to optimize understanding and accessibility of charts.
Learn why storytelling with data is important and how to apply effective storytelling techniques in business situations.
Infographics: Design and Publishing
Learn to design, build and evaluate the success of an infographic:
Dashboards: Tools and Best Practices
Learn best practices in dashboard design and how to build dashboards using Microsoft Excel and Tableau Public.
Presenting with Data: Tools and Best Practices
Learn to build presentation slides with optimized text and design that employ the data story arc.
Randy Krum is a data visualization designer, author of the book Cool Infographics: Effective Communication with Data Visualization and Design, Founder and President of InfoNewt (a data visualization design firm), organizer of the Dallas-Fort Worth Data Visualization Meetup group and manager of the popular website coolinfographics.com. Randy presents talks and workshops at conferences, universities, corporate events and to government agencies about communicating with data, data visualization design, visual content marketing, infographics design and promotion, and the effective use of visual communication. More information on Randy Krum: https://randykrum.com/
Wednesday, March 8, 2023 | 8:00-9:30pm EST
Welcome & Introductions
Wednesday, March 15, 2023 | 8:00-9:30pm EST
Foundations of Data Visualization (1)
Wednesday, March 22, 2023 | 8:00-9:30pm EST
Foundations of Data Visualization (2)
Wednesday, March 29, 2023 | 8:00-9:30pm EST
Applying Data Principles to Data Visualization (1)
Wednesday, April 5, 2023 | 8:00-9:30pm EST
Applying Data Principles to Data Visualization (2)
Wednesday, April 12, 2023 | 8:00-9:30pm EST
Wednesday, April 19, 2023 | 8:00-9:30pm EST
Infographics: Design & Publishing (1)
Wednesday, April 26, 2023 | 8:00-9:30pm EST
Infographics: Design & Publishing (2)
Wednesday, May 3, 2023 | 8:00-9:30pm EST
Dashboards: Tools and Best Practices (1)
Wednesday, May 10, 2023 | 8:00-9:30pm EST
Dashboards: Tools and Best Practices (2)
Wednesday, May 17, 2023 | 8:00-9:30pm EST
Presenting with Data: Tools and Best Practices (1)
Wednesday, May 24, 2023 | 8:00-9:30pm EST
Presenting with Data: Tools and Best Practices (2)
Thank you for your interest in this course. A new date will be schedule soon. If you would like more information, please submit your inquiry below and a staff member will reply shortly.