The UNH Digital Marketing Conference is back!
Immerse yourself in a day of creativity, networking, and stimulating conversations exploring the dynamic landscape of digital marketing. Engage with insights from prominent regional leaders and expert agency professionals who will unravel the latest trends, tools, and strategies spanning the entire digital marketing spectrum at the 9th Annual UNH Digital Marketing Conference.
Social • Strategy • Content • Email • Branding • Trends • AI • Graphic Design • B2B
Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this marketing immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.
Confirmed speakers include:
- Christine Lee | Inbound Professor | HubSpot
- Nicole Barrasso | VP, Strategy | Puma
- Marlana Trombley | Head of Marketing and Projects | Orbit Group
- Rachel Ballatori Bellman | CEO and Founder | Mill + Co
- Alec Newcomb | CEO | ScaledOn and MarketingAlec
- Beverly Hodsdon | President | Joyce Design Solutions
- Ashley Ryall | Account Strategist | Arcbound
- Troy Farkas | Executive Producer | Seacoast Stories and The Ringer
- Nate Kenney | Filmaker and AI Entrepreneur | Luxevo
Confirmed presentations include:
- Marketing to Humans: Actionable Psychology for a Digital World
- Scaling Creative in the Age of AI
- Social Media Trends for 2025
- Graphic Design Tips for Creating Eye-Catching Email Marketing Graphics
- What vs Why: Articulating & Selling Your Value
- Stop Chasing the Algorithm & Do This Instead (B2B)
- You're Not as Interesting as You Think You Are (the art of editing)
- Creative at Scale Workshop
Your 2025 UNH DMC registration includes full access to the Digital Marketing Conference including:
- Admission to general session keynote presentations
- Access to topic specific breakout sessions
- Complimentary breakfast and lunch
- Free on-site parking
- All conference materials
Hear what attendees are saying about the UNH Digital Marketing Conference:
"Loved all aspects of the conference and how it covered up on both creative and data driven digital marketing initiatives."
"I really appreciated that more than one expert was willing to share their 'we did it wrong' stories along with their success stories."
"The conference's AI education continues to be enlightening and helpful."
"Wonderfully organized. Good speakers. I'm so glad I was able to go!"
"This was an absolutely incredible day! I am really new to marketing and don’t have any educational background in marketing. This was PERFECT!"
"There was plenty of great information, but the topics weren’t so advanced that they flew over my head and left me feeling frustrated. Such a great day and I’m looking forward to next years."
"Another great conference. I learned some really great stuff and am excited to put things into action back at the office."
2025 UNH Digital Marketing Conference Digital Badge
Participants who attend the 2025 UNH Digital Marketing Conference will automatically receive a digital badge microcredential which verifies their accomplishment and skill. The badge can be shared on social media, blogs, and online portfolios.
Upon completion of the 2025 UNH Digital Marketing Conference, participants will receive an email with further information on claiming their badge. For more information on digital badges with UNH PD&T, click here.
|
Thu May 22, 2025
|
|
|
9:00AM - 3:30PM
|
|
|
Durham Campus - Memorial Union Building
|
|
|
299.00
Workshop Fee
|
|
| 6 | |
|
USNH Tuition Benefit Discount
10% Alumni Discount
PDT-10% Group 3 or more
Digital Marketing Discount
Discount
REEO Discount
UNHOCE Discount
|
|
| 0.6 | |
| PDT-BusDM-03 | |
| 225105 |
8:30am / Continental Breakfast and Check in
9:00am | Welcome to the 2025 UNH DMC
9:05am | General Session
Marketing to Humans: Actionable Psychology for a Digital World | Christine Lee, Inbound Professor, HubSpot
10:00am | General Session
Forever. Faster. | Nicole Barrasso, VP of Strategy, Puma
10:50am | Break-Out Sessions | You Choose!
- Graphic Design Tips for Creating Eye-Catching Email Marketing Graphics | Beverly Hodsdon, President, Joyce Design Solutions
During this session we will discuss branding guidelines when creating email marketing campaigns, including learning about brand colors, typography and graphics and how to assemble them for your email campaign. Use plus use of images and software. - What vs Why: Articulating & Selling Your Value | Rachel Bellman, CEO, Mill + CO
Most companies focus on their rational and tangible "what" - their products, offerings and services. They use their "what" as their main selling point, which doesn't take into consideration their intrinsic value, otherwise known as their "why". People make purchase decisions based on many factors outside of cost and rational elements; therefore, the art of articulating your "why" is a key to long-term success and building a loyal customer base. In this workshop, attendees will walk away with foundational tools to begin building value-based brand language, the basic building block of any successful marketing plan.
12:00pm | Lunch
12:50am | Break-Out Sessions | You Choose!
- Stop Chasing the Algorithm (B2) | Ashley Ryall, Arcbound
Tired of chasing social media algorithms and scrambling to keep up with influencers touting "the perfect LinkedIn hook" or "calls-to-action that stick"? It's time to stop the madness. In this session, we'll uncover essential B2B social media strategies that work, no matter what the algorithm wants. You will be empowered to escape the overwhelm and take back control. If you're ready to stop playing catch-up and start creating meaningful content that sticks, this talk is for you. - You are Not as Interesting as You Think You Are (the art of editing) | Troy Farkas, Seacoast Stories and The Ringer
Troy Farkas, the host and producer of the local hit podcast, "Seacoast Stories," will talk about the importance of grabbing attention in 2025, how to remove the ego from your creative work, why good editing is the key to making compelling content, and why you're not as important as you might think. Whether you host a podcast, write newsletters, or create social media videos, expect to take away actionable steps that will improve your content instantly.
1:40pm | General Session
Scaling Creative in the Age of AI | Alec Newcomb, CEO, ScaledOn
2:30pm | Break-Out Sessions | You Choose!
- Creative at Scale Workshop | Nate Kenney, Luxevo
Dive deeper into the world of AI at Scale during this workshop, as Nate explains how they created the video, process and used the tools. - Social Media | Marlana Trombley, Head of Marketing and Projects, Orbit Group
3:30pm | End of Conference
The 2025 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.
Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot. Those registered will receive additional information on the location and parking by email one week prior to the conference.
Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.
Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:
