Overview

How to Effectively use PPC with Your Inbound Marketing Strategy
PDT-BusMK-13

How to Effectively use PPC with Your Inbound Marketing Strategy

2018 UNH Digital Marketing Conference Pre-Conference Workshop!

Pay-per-click (PPC) advertising and inbound marketing don't have to live in different worlds.  When working together, these two tactics get results!  In this pre-conference workshops, we'll talk about the differences between organic traffic and paid traffic, and go over how you can use the strengths of both streams to create a powerful marketing campaign.

This course is a pre-conference workshop for the 2018 Digital Marketing Conference, but you do not need to be enrolled in the conference to attend.*

(*Those already enrolled in the Digital Marketing Conference can receive free admission to this workshop! Check your emailed conference receipt and confirmation letter which includes a password and instructions for registering for pre-conference workshops for free. Contact michael.mengers@unh.edu with any questions.)

Instructor Bios

PDT-BusMK-13

How to Effectively use PPC with Your Inbound Marketing Strategy

  • Fred Schall

    Fred Schall

    Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of  Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

  • Stacey Schall

    Stacey Schall

    Upon graduating from Emerson College in 2007 with a degree in Visual and Media Arts, Stacey ventured to Los Angeles to start a career in media. She soon discovered her passion for communication, and put her talents to work writing content for brands. She joined the Schall Creative team in 2011 and now serves at Director of Inbound Marketing. Stacey is always consuming information, which means she can be a bit of a know-it-all at a dinner party. But she also has a talent for developing the perfect message for brands, and bringing great results through her content. In her spare time, she enjoys running, playing soccer and chasing her kids around. She also sits on the board of Girls at Work, Inc., a non-profit dedicated to empowering girls facing adversity.

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