Social Media as a Business Strategy at UNH

Social Media as a Business Strategy


2018 UNH Digital Marketing Conference Pre-Conference Workshop!

People do business with other people, not with companies. Leveraging social media gives you the opportunity to establish thought leadership in your industry and take your business to the next level. By enabling deeper engagement with peers, employees, and customers, a solid social media strategy will help you shape brand perception and accelerate sales.

This pre-conference workshop will walk you through the steps to take to become a social leader and how to monitor social sentiment, drive awareness and turn your employees into brand ambassadors.

This course is a pre-conference workshop for the 2018 Digital Marketing Conference, but you do not need to be enrolled in the conference to attend.*

(*Those already enrolled in the Digital Marketing Conference can receive free admission to this workshop! Check your emailed conference receipt and confirmation letter which includes a password and instructions for registering for pre-conference workshops for free. Contact michael.mengers@unh.edu with any questions.)

Instructor Bios


Social Media as a Business Strategy

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

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