Overview

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2020 UNH Digital Marketing Conference

Social • SEO • Content • Analytics • Email • Branding • Video • UX • Mobile

The UNH DMC is back and ONLINE for 2020!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 4th Annual UNH Digital Marketing Conference.

Confirmed General Session Presenters Include:

Breakout Sessions Include:

  • Social Media Resources for Small Business | Hannah Coen-Salamanca | Cookson Communications
  • Fostering Culture Through a Rebrand: 10 Ways Technology Powers Process & Culture | Jessica Kellogg | Rumbletree
  • Smartphone Video Production Tips & Tricks | Candy Osborne | Snowbird Creatives
  • Meeting Your Customer Where They Are Now | Joe Savitch | Altos
  • How UX Research Can Impact Sales & Marketing | Fred Schall | Schall Creative
  • 5 Psychological Hacks to Implement into Your Content Marketing Strategy Right Now | Marlana Trombley | Orbit Group

Hear what attendees are saying about the 2019 UNH DMC:

"Lots of solid information delivered by experts who were very skilled speakers and truly knew their topics. It was an inspiring day!"

"This was my first time attending and I thought it was awesome to be among like-minded people. The speakers were great!"

"It was a great mix of different brands that helped bring light to what is trending in the field and what strategies and skills are important for success. I liked the presentations and found useful points to take away about developing and executing strategy as well as positioning opportunities within our market."

"Inspirational, educational, and fun!"

"I thought the conference was fabulous. I learned some great information that I am going to use starting immediately." 

"An excellent experience; true professional development!"

Instructor Bios

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2020 UNH Digital Marketing Conference

  • Kevin Dunn

    Kevin Dunn is the manager of education on HubSpot Academy and leads the content creators responsible for partner and developer education. He is the host of Agency Unfiltered, a web series and podcast that features agency owners from around the world discussing agency operations and growth. Kevin is also a public speaker who’s delivered presentations at HubSpot’s INBOUND conference and at agency events across the globe. He is an unabashed Tom Brady fan and loves eating his way through new cities.

  • Frank Hwang

    Frank is responsible for taking a professional sports team and transforming it into a global brand platform by creating a lifestyle ethos that can be carried across the entire global EF community from customers to teachers to staff. Prior to EF, he helped re-imagine Sperry's brand, returning to its classic roots. He also brought the Timberland brand and its products to life across the consumer journey. He has worked on Timberland’s Global Brand team, focused on high growth product categories, influencer and content strategies. Previously, he was the Global and North American Marketing Director for Cannondale Bicycles and ran the digital experience for Gillette while at Digitas. He is a regular speaker at Boston College as well as for SocialMedia.org. He’s a graduate of Bowdoin College as well as Boston College’s MBA program. Most importantly, he’s a dad and a husband, keeping up with his family on snow, surf, bikes and anywhere in-between. 

  • Jessica Kellogg

    Jessica is the President of Rumbletree.  She has a proven track record building brands and launching products for over 18 years. At Rumbletree, Jessica has a hands-on and team-based approach to developing marketing strategies at all levels. Developing integrated marketing solutions and branded experiences is her passion, along with creating meaningful strategic partnerships and delivering on an account service model of excellence. Rumbletree is an award-winning, creative-driven advertising agency located on the seacoast of New Hampshire.

  • Alec Newcomb

    Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

  • Candy Osborne

    Candy, Creative Director at Snowbird Creatives, is a former photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors.  She has helped both B2B and B2C organizations to achieve business goals through expertly crafted, original content.  Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a results-driven, content-creating powerhouse.

  • Joe Savitch

    Part marketing trailblazer and part project management master, Joe is the Marketing Manager at Altos in Manchester, NH where he is responsible for overseeing (and executing) the marketing efforts for both the company and clients.  Originally from Bedford, MA and a graduate of Fitchburg State University, Joe has a diverse background in marketing, communications and business, having worked at small (self-employed) and large companies that have allowed him to understand the unique challenges that face both business types.  When not at work, or enjoying outdoor activities (just ask him about skiing), Joe kicks back at his home in Merrimack with his wife and three beautiful daughters.

  • Fred Schall

    Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of  Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

  • Marlana Trombley

    Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group and Interim CMO at Zoom Telephonics.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

Agenda

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2020 UNH Digital Marketing Conference

Confirmed 2020 UNH DMC Presentations Include:

AB Testing to Save On Development; Refine Your Website Strategy Before You Invest in Major Changes
Sarah Beaudoin | Digital Marketing Manager | Planet Fitness 

The Voice of the Customer (and why happy customers are your greatest marketing channel)
Kevin Dunn | Manager,  HubSpot Academy Education | HubSpot
Loyal customers grow a business faster than sales or marketing.  However, if we never ask for customer feedback, we’ll never understand what drives customer satisfaction.  If we don’t know what drives satisfied customers, it will be impossible to create customer loyalty.  But just asking for feedback isn’t enough.  You need to properly analyze and prioritize feedback and drive action-orientation around it—and voice-of-the-customer optimization is your playbook.

Managing the Unexpected Through Digital Marketing
Frank Hwang | VP of Marketing | EF Pro Cycling 

A Battle-Tested Digital Marketing Framework to Drive ROI
Alec Newcomb | CEO | ScaledOn
We are all being asked to do more with less. Alec will share his marketing framework and tools used by hundreds of B2C and B2B companies to help prioritize what tactics are working and what is not.  We will cover: How do you help explain to your boss using the Math of "No" vs "Not at this price". How to use the framework to Wage the war against marketing complexity. 3 low-cost digital tactics to deliver a positive ROI for next week. 

Social Media Resources for Small Business
Hannah Coen-Salamanca |  PR Account Executive | Cookson Communications

Fostering Culture Through a Rebrand: 10 Ways Technology Powers Process & Culture
Jessica Kellogg | President | Rumbletree  

Smartphone Video Production Tips & Tricks
Candy Osborne | Founder | Snowbird Creatives
This session is a preview of DIY Smartphone Video Production for Marketing, a 6-hour workshop that is a part of the UNH Digital Marketing Certificate. This sneak peek will explore compelling reasons to include video in your marketing tactics; Ideas on the types of video to create; Basic shooting and editing tips; and best practices for social media.

Meeting Your Customers Where They Are Now
Joe Savitch | Marketing Manager | Altos
As we begin this next phase of re-entry we have to make sure our customers are ready to meet us again. It is VERY possible that they aren’t right where we left them… but they are not gone. Our behaviors have changed over the past few months and our businesses needs to be ready to adapt to that change as well.  In this sessions we'll discuss changes in consumer behavior online/offline; Help you evaluate how your business fits into your customers life ‘now’; Give you a framework for assessing your digital presence; and share 3 tactics you can use to help speed up this re-entry process.

How UX Research Can Impact Sales & Marketing
Fred Schall | Owner | Schall Creative
A small business or organization needs to be thinking about how their online visitors are using the company website.  What products or services are users visiting most and why?  Is the checkout process smooth and efficient?  Can there be improvements when we think about customer service online?   In this breakout session, you will learn the importance of discovering what is on the other side of the table by conducting online surveys, user interviews, analytics and focus groups.  We will explore having a conversation from client focused projects to user focused experiences by leveraging tools like Google Analytics, Hotjar and marketing automation platforms.  The goal is to make continuous website enhancements that have a purpose, that are measurable and ultimately, that create an impact in sales and marketing for an organization.

5 Psychological Hacks to Implement into Your Content Marketing Strategy Right Now 
Marlana Trombley | VP of Marketing | Orbit Group

Speakers

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2020 UNH Digital Marketing Conference

2020 UNH Digital Marketing Conference Speakers:

2019 UNH Digital Marketing Conference Speakers:

2018 UNH Digital Marketing Conference Speakers:

2017 UNH Digital Marketing Conference Speakers:

This course is currently unavailable.