2025 UNH Digital Marketing Conference

8:30am / Continental Breakfast and Check in

9:00am | Welcome to the 2025 UNH DMC

9:05am | General Session
Marketing to Humans: Actionable Psychology for a Digital World | Christine Lee, Inbound Professor, HubSpot

10:00am | General Session
Loyalty: Love the One You are With | Nicole Barrasso, VP of Strategy, Puma

10:50am | Break-Out Sessions | You Choose!

• Graphic Design Tips for Creating Eye-Catching Email Marketing Graphics | Beverly Hodsdon, President, Joyce Design Solutions
  During this session we will discuss branding guidelines when creating email marketing campaigns, including learning about brand colors, typography and graphics and how to assemble them for your email campaign. Use plus use of images and software.
• What vs Why: Articulating & Selling Your Value | Rachel Bellman, CEO, Mill + CO
  Most companies focus on their rational and tangible "what" - their products, offerings and services. They use their "what" as their main selling point, which doesn't take into consideration their intrinsic value, otherwise known as their "why". People make purchase decisions based on many factors outside of cost and rational elements; therefore, the art of articulating your "why" is a key to long-term success and building a loyal customer base. In this workshop, attendees will walk away with foundational tools to begin building value-based brand language, the basic building block of any successful marketing plan.

12:00pm | Lunch

12:50am | Break-Out Sessions | You Choose!

• Stop Chasing the Algorithm (B2) | Ashley Ryall, Arcbound
  Tired of chasing social media algorithms and scrambling to keep up with influencers touting "the perfect LinkedIn hook" or "calls-to-action that stick"? It's time to stop the madness. In this session, we'll uncover essential B2B social media strategies that work, no matter what the algorithm wants. You will be empowered to escape the overwhelm and take back control. If you're ready to stop playing catch-up and start creating meaningful content that sticks, this talk is for you.
• You are Not as Interesting as You Think You Are (the art of editing) | Troy Farkas, Seacoast Stories and The Ringer
  Troy Farkas, the host and producer of the local hit podcast, "Seacoast Stories," will talk about the importance of grabbing attention in 2025, how to remove the ego from your creative work, why good editing is the key to making compelling content, and why you're not as important as you might think. Whether you host a podcast, write newsletters, or create social media videos, expect to take away actionable steps that will improve your content instantly.

1:40pm | General Session
Scaling Creative in the Age of AI |  Alec Newcomb, CEO, ScaledOn

2:30pm | Break-Out Sessions | You Choose!

• Creative at Scale Workshop | Nate Kenney, Luxevo
  Dive deeper into the world of AI at Scale during this workshop, as Nate explains how they created the video, process and used the tools.
• Social Media | Marlana Trombley, Head of Marketing and Projects, Orbit Group
   

3:30pm | End of Conference
 

The 2025 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.

Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot.  Those registered will receive additional information on the location and parking by email one week prior to the conference.

Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.

Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:

• Holiday Inn Express Durham - UNH
• Three Chimneys Inn