Overview

UNH 2019 Digital Marketing Conference
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2019 Digital Marketing Conference

We hope you enjoyed the 2019 UNH Digital Marketing Conference - Stay tuned for information on the 2020 UNH DMC.

The UNH DMC is back for 2019!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 3rd Annual UNH Digital Marketing Conference.

Social • SEO • Amazon • Content • Email • Branding • Video • Inbound

Confirmed general session speakers include:

Confirmed breakout presentations include:

  • Maximizing Success at the Intersection of Sales & Marketing | Charlene DeCesare | Firewalk Sales
  • From the Funnel to the Flywheel | Guillaume Delloue | HubSpot
  • Video Creation: 6 Questions to Consider Before Yelling "Action!" | Adam Flaherty | Anchor Line
  • SEO Best Practices for Today's Changing Technology Landscape | Christina Jackson | Jackson Marketing
  • Best Practices for Lead Magnets that Convert | Candy Osborne | Snowbird Creatives
  • Strategic Use of Landing Pages in Digital Advertising | Joe Savitch | Altos
  • Content Audit: Identify Your Goals, Take Inventory, and Make Better Use of Your Content | Fred Schall & Stacey Schall | Schall Creative
  • Emails You Should be Sending to Generate Instant Results | Marlana Trombley | Prosper Peak
  • The Ultimate Social Media Content Framework | Marlana Trombley | Prosper Peak

View more speaker information on the "Agenda" and "Instructor Bio" tabs.

Your 2019 UNH DMC registration includes full access to the Digital Marketing Conference including:

  • Admission to 5 general session keynote presentations
  • Access to 10+ topic specific breakout sessions
  • Complimentary breakfast and lunch
  • Free on-site parking
  • All conference materials

Register by April 26 and Save! $299 if registered by April 26, $349 after April 26.

Hear what attendees are saying about the 2018 UNH DMC:

"I truly enjoyed this conference. It was all valuable information looking to the future and what I hope to do as I focus on digital marketing and communications." 

"Another great conference. I learned some really great stuff and am excited to put things into action back at the office."

"The conference was great and I definitely got a lot out of it in terms of technical learning and professional skills."

"This was an EXCELLENT series and I will definitely be interested in attending each year."

"I flew up from Lancaster, PA and it was worth the trip!"

"The presentations were great and an excellent value for the material."

"The speakers were excellent and engaging. The content presented during the presentations was very useful."

Travel & Site Information

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2019 Digital Marketing Conference

The 2019 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.

Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot.  Those registered will receive additional information on the location and parking by email one week prior to the conference.

Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.

 

 

 

 

 

 

 

 

Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:

Instructor Bios

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2019 Digital Marketing Conference

  • Charlene DeCesare

    Charlene DeCesare

    Charlene "Ignites" DeCesare has been a trusted advisor to executives and organizations around the world for more than two decades. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in helping smart, ambitious business builders accelerate growth at the intersection of sales and marketing. Before developing her personal brand into a full-time business venture, Charlene co-founded Tuition Advisory Services, now owned by Bright Horizons. Prior to that, she spent 10 years at Gartner, Inc. leading an international sales team, and was formerly Vice President of Sales & Marketing at Boardroom Events. Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association and a Nationally Certified Brain-Based Success Coach. She lives on a lake in Salem, NH with her husband of twenty years and their two children.

  • Nicole Driscoll | Ben & Jerry's

    Nicole Driscoll

    Nicole Driscoll, Global Digital Marketing Specialist for Ben & Jerry’s ice cream, has always been fascinated by the combination of art and science behind building successful marketing strategies. Originally with an agency background in youth marketing, Nicole soon discovered she could combine her marketing expertise with another of her passions – food! Nicole has worked on CPG marketing strategy for the past 7 years, building brands and digital strategies for businesses of all sizes and stages of growth. The quickly evolving landscape of digital marketing captured Nicole’s attention as the perfect canvas on which to apply the scientific method to building better brands and connecting with consumers in authentic ways.

  • Adam Flaherty

    Adam Flaherty founded Anchor Line in 2011 after several successful years as an independent videographer and editor.  Since its inception, the company has grown and evolved into an impressive team of creative video specialists producing high end commercials, web and social media content, and animation for local businesses and international brands alike.  More than work, Adam loves exploring and adventuring with his wife and two young daughters.

  • Christina Meserve Jackson of Jackson Marketing

    Christina Meserve Jackson

    Christina is a Digital Marketing Strategist with over a decade of marketing experience, focusing the past ten years on digital lead generation and website optimization. Christina is versed in search engine optimization, from site audits to complex strategy and individual tactical plans. Working primarily within the hospitality, healthcare, food and B2B financial, tech, and legal services, Christina has supported her clients’ business growth through successful digital marketing strategies.

  • Alec Newcomb

    Alec Newcomb

    Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

  • Candy Osborne of Snowbird Creatives

    Candy Osborne

    Candy is a former photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors. Candy has helped both B2B and B2C organizations to achieve business goals through expertly crafted, original content. Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a results-driven, content-creating powerhouse.

  • Kate Paine

    Kate Paine

    Kate is the VP of Marketing at NEMO Equipment in Dover, NH, where she leads marketing, creative, and brand strategy. NEMO is an award-winning designer of outdoor adventure gear, including tents, sleeping bags, sleeping pads, and camp furniture. Kate joined NEMO from neighboring Vermont, and brought more than 15 years of experience in branding and marketing, having led teams in large enterprises, small start-ups, big government, and as a consultant. She now lives on the seacoast and gets outside adventuring with her family and friends whenever possible. 

  • Joe Savitch

    Joe Savitch

    Part marketing trailblazer and part project management master, Joe is the Marketing Manager at Altos in Manchester, NH where he is responsible for overseeing (and executing) the marketing efforts for both the company and clients.  Originally from Bedford, MA and a graduate of Fitchburg State University, Joe has a diverse background in marketing, communications and business, having worked at small (self-employed) and large companies that have allowed him to understand the unique challenges that face both business types.  When not at work, or enjoying outdoor activities (just ask him about skiing), Joe kicks back at his home in Merrimack with his wife and three beautiful daughters.

  • Fred Schall

    Fred Schall

    Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of  Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

  • Stacey Schall

    Stacey Schall

    Upon graduating from Emerson College in 2007 with a degree in Visual and Media Arts, Stacey ventured to Los Angeles to start a career in media. She soon discovered her passion for communication, and put her talents to work writing content for brands. She joined the Schall Creative team in 2011 and now serves at Director of Inbound Marketing. Stacey is always consuming information, which means she can be a bit of a know-it-all at a dinner party. But she also has a talent for developing the perfect message for brands, and bringing great results through her content. In her spare time, she enjoys running, playing soccer and chasing her kids around. She also sits on the board of Girls at Work, Inc., a non-profit dedicated to empowering girls facing adversity.

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

Agenda

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2019 Digital Marketing Conference

2019 UNH Digital Marketing Conference Agenda

9:00am | Welcome to the 2019 UNH DMC

9:05am | General Session
Measuring Success: Understanding your Digital Objectives and Reporting What Matters | Kate Paine, VP of Marketing, NEMO Equipment

9:55am | General Session
The Consumer Journey - it's not just about selling product | Cassie Heppner, Director, Global Marketing, Timberland
In today’s digital first world consumers are bombarded with messages every second. This presentation will talk about how Timberland PRO evolved its brand positioning, created content to drive emotional connections, and ultimately build consumer loyalty. We’ll explore how content was deployed across different media tactics to build brand resonance, showcase product proposition, to connect with new consumers.

10:40am | Break-Out Sessions | You Choose!

  • The Ultimate Social Media Content Framework | Marlana Trombley, Founder, Prosper Peak
    Social Media marketing has taken the lead as one of the top ways to build your business and share your content. In this 35 minute presentation, get caught up on the most recent changes across the top social media platforms. Learn critical techniques for measuring your engagement rates, understanding your customer’s preferences, and sustaining a workable framework to position your content for success.
  • Best Practices for Lead Magnets that Convert | Candy Osborne, Owner & Creative Director, Snowbird Creative
    "Lead magnet" is the trendy term for content waiting on the other side of a successful form fill.  It's an offer for your prospects that they get in exchange for sharing their name and email address with you. But what is worthy of the all-mighty form fill?  What are the components of a great piece of content?  What kind of content actually converts?  Join this session to learn best practices of using content to attract new leads.
  • Video Creation: 6 Questions to Consider Before Yelling "Action!" | Adam Flaherty, Co-Owner, Anchor Line
    Whether you're new to creating video content for your business or you're a video veteran, it's beneficial to have some guiding principles to consider before you jump right into filming.  We'll address 6 high level questions that will help you shape your content to resonate with your audience and position your videos for success.

11:25am | General Session
Lessons from the Front Lines: Using Amazon as a Media Channel, not just E-Commerce | Alec Newcomb, CEO,  ScaledOn & Phillip Diehl, Director of Ecommerce, Terry Bicycles

12:15pm | Lunch

1:00pm | General Session
#DoDamage: Turning a Record Season into Record Social | Kelsey Doherty, Digital Media Manager, Boston Red Sox
Take a look back at the Red Sox historic 2018 season and how their digital marketing team capitalized on their World Series run.

1:50pm | Break-Out Sessions | You Choose!

  • Emails You Should be Sending to Generate Instant Results | Marlana Trombley, Founder, Prosper Peak
    Discover how email marketing can transform your business and why it is critical investment. In this 35 minute presentation, you will gain fundamental tools for building your email list, boosting your engagement rates, and positioning your content for success. Walk away with six detailed, reliable email outlines that you can implement for instant results.
  • From the Funnel to the Flywheel: How HubSpot Is Helping Businesses Grow Better in 2019 and Beyond | Guillaume Delloue, Principal Channel Consultant, HubSpot
    We all know and love the funnel. It's a simple yet powerful way to visualize your sales and marketing efforts. But these days it fails to properly convey what companies must do to attract, engage and delight their customers. Enter the Flywheel. Learn how this new methodology can help your organization thrive in a customer-centric world.
  • SEO Best Practices for Today's Changing Technology Landscape | Christina Jackson, Digital Strategist, Jackson Marketing 
    Ever wonder how to optimize your website so that your business shows up in Google Snippets when someone searches key topics related to your services?  Are the details of your business showing up without your key business information?  Or are you just simply trying to stay ahead of your competitors showing up ahead of you for highly searched and relevant terms?  Join us for SEO best practices and the impact of today’s technology on search results and user behaviors.

2:35pm | Break-Out Sessions | You Choose!

  • Maximizing Success at the Intersection of Sales & Marketing | Charlene "Ignites" DeCesare, Founder, Firewalk Sales
    There are some well-known definitions of “marketing” vs. “sales.”  Mentally, many people draw a well-known line between the two strategies and the resources needed to execute on them.  Yet, for many organizations, there is no line.  Despite great intentions, resources are tight.  Everyone is doing everything and figuring out how to grow along the way.  This session focuses on key principles that can be applied across the growth strategy landscape.  Learn how to get everyone on the same page to build mindshare, bring in leads, and create the best possible chance of making real money.
  • Strategic Use of Landing Pages in Digital Advertising | Joe Savitch, Marketing Manager, Altos
    Landing pages… you have heard of them but do you need them?  YES, yes you do! If you are spending money on digital advertising, (Google Ads, Bing, Facebook) email, etc. what happens to that traffic when it gets to your site?  Are you just dropping every visitor from every channel on your homepage?  No, no no… we can do better than that! 
  • Content Audit: Identify Your Goals, Take Inventory, and Make Better Use of Your Content | Fred Schall, Co-Owner, Schall Creative & Stacey Schall, Co-Owner, Schall Creative
    Developing content doesn’t stop after you hit publish.  With a thorough content audit you can create a plan that will help you achieve your goals with the content you already have.  This presentation will take you through the steps to take inventory, identify the low hanging fruit, and create a more powerful content strategy.

3:20pm | General Session
Defining the Role of Social Media for Your Brand | Nicole Driscoll, Global Digital Marketing Specialist, Ben & Jerry's

This course is currently unavailable.