This workshop builds on the foundational knowledge acquired in "Marketing AI: The Future of Digital Marketing," delving deeper into the dynamic world of AI-powered marketing strategies. It’s the perfect upskill opportunity for marketers who need a day of practice using the ChatGPT API, to transform their 2024 marketing.The UNH Advanced AI Workshop is an immersive, hands-on experience. Participants will engage with real-world Marketing AI case studies, enabling them to understand AI's practical implications in marketing with no coding. Interactive sessions and live demonstrations offer a unique opportunity to see AI tools in action. A small group format ensures that you're not just learning concepts but also acquiring skills that can be immediately applied to your marketing challenges.
This course will:
Plus, receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge with the ChatGPT API that you can use immediately.
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.