Crucial Influencer: The New Science of Leadership
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Crucial Influencer goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior. Leaders learn how to achieve better results by changing human habits that are extraordinarily difficult to alter—especially those that mire down teams and organizations. Drawing on the skills of the world’s best change agents and five decades of social science research, Influencer teaches why people do what they do and how to help them act differently.
The new science of leadership. Grounded in 50 years of social science research, Influencer Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behavior.
