digital strategyon board

Digital Marketing Strategy

Whether you are new to digital or looking for a refresher on what 2.0 Strategies are driving results in today’s ever-changing digital ecosystem. In this course, Alec Newcomb covers how to build a winning digital strategy, this two ½ day class will provide you with the frameworks and tools to master an ongoing digital strategy.

This course will enable you to:

  • Have a Modern Digital Strategy for:
    • B2B Companies
    • B2C Companies
    • Non Profits
  • Develop the skills to build a winning digital marketing strategy that aligns with your business goals
  • Build a repeatable Framework for:
    • Market Sizing
    • Digital competitive Intelligence
    • How to avoid digital disruption
    • Data Management
    • Privacy
    • Multi Channel Sales & Marketing
  • Introduction to the strengths and weaknesses of the major digital ecosystems:
    • Google
    • Amazon
    • Facebook
    • Apple
    • Others: Twitter, TicToc, Reddit, Quora, LinkedIn, and Major Email/Messaging systems
  • Tip on the development of a Digital first culture
  • The small bite Testing strategy to win buy in
  • A repeatable set of process that you can take back to your organization and make an immediate impact on the business
  • Strategies to scale your digital lead Channels (Email, Voice, Media, Social, SEO, and Inbound)
  • Frameworks for managing 1st party data into your CRM or data warehouse
  • How to explain this all to your board, CFO, or CEO
  • Advanced Tool, Tips, and case studies from the top 2% practitioners in modern Sales & Marketing across a host of industries and verticals

No prior knowledge of Google, Amazon, Facebook systems or digital experience is needed.

Alec has helped thousands of companies achieve digital success by having a clear and repeatable digital strategy. Save months of your time and join us for this course spread over two days, in two easy to digest three-hour online sessions, which enable you to make an immediate impact on your organization’s success.


Instructor Bios


Digital Marketing Strategy

  • Alec Newcomb

    Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience from running the search engine at Lycos to running marketing for 3 enterprise SaaS companies. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 12:00pm
09:00am - 12:00pm
Live Online
Alec Newcomb
269.00 Tuition