PDT-BusMK-36
Digital Marketing Strategy
Whether you are new to digital or looking for a refresher on what 2.0 Strategies are driving results in today’s ever-changing digital ecosystem. In this course, Alec Newcomb covers how to build a winning digital strategy, this two ½ day class will provide you with the frameworks and tools to master an ongoing digital strategy.
This course will enable you to:
- Have a Modern Digital Strategy for:
- B2B Companies
- B2C Companies
- Non Profits
- Develop the skills to build a winning digital marketing strategy that aligns with your business goals
- Build a repeatable Framework for:
- Market Sizing
- Digital competitive Intelligence
- How to avoid digital disruption
- Data Management
- Privacy
- Multi Channel Sales & Marketing
- Introduction to the strengths and weaknesses of the major digital ecosystems:
- Google
- Amazon
- Facebook
- Apple
- Others: Twitter, TicToc, Reddit, Quora, LinkedIn, and Major Email/Messaging systems
- Tip on the development of a Digital first culture
- The small bite Testing strategy to win buy in
- A repeatable set of process that you can take back to your organization and make an immediate impact on the business
- Strategies to scale your digital lead Channels (Email, Voice, Media, Social, SEO, and Inbound)
- Frameworks for managing 1st party data into your CRM or data warehouse
- How to explain this all to your board, CFO, or CEO
- Advanced Tool, Tips, and case studies from the top 2% practitioners in modern Sales & Marketing across a host of industries and verticals
No prior knowledge of Google, Amazon, Facebook systems or digital experience is needed.
Alec has helped thousands of companies achieve digital success by having a clear and repeatable digital strategy. Save months of your time and join us for this course spread over two days, in two easy to digest three-hour online sessions, which enable you to make an immediate impact on your organization’s success.
