IMPORTANT NOTICE: This is traditionally a face-to-face classroom training program, but the May session will be held online in response to UNH's current recommendations for distance learning due to the Novel Coronavirus (COVID-19).
Whether you have no email contacts or a list of 10,000 leads, in this workshop you’ll learn how to build an email marketing strategy that grows your business, your career, and gets you excited!
We'll get hands on with free email marketing tools that will ensure you leave class setup for success. You'll learn to:
Understand and implement email marketing best practices
Create a contact management and segmentation strategy
Send contextual content in emails and create conversations that people want to engage with
Identify trends in email marketing
Recognize the importance and impact of personalization
Build trust and delight your customers
Better leverage existing content assets to attract and acquire email subscribers
Streamline your capture forms and pages for better conversions
You'll be asked to submit samples of your existing emails in advance, so we can start off class running!
It is recommended that students bring a laptop computer (PC or Mac) to class.
Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.
She currently is the VP of Marketing at Orbit Group and Interim CMO at Zoom Telephonics.
Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.
Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.
Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.
Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!