The eSports industry is taking off around the world, and this rapidly growing industry offers enormous potential for individuals with the right skills.
The SMU eSports Business Management Certificate program gives you a comprehensive understanding of the eSports industry. You will learn the nuances of revenue streams, sponsorships, and fan engagement. Build the skills to initiate, plan, and execute live esports events.
With curriculum in sports management and business topics, coursework is academically rigorous and industry-driven. You will learn from professionals working at the forefront of the business of competitive multiplayer gaming; through SMU’s regional and international industry partnerships, you will access some of the best and brightest leaders in every aspect of esports.
You'll learn how to:
- Apply business principles like accounting and and finance to the esports industry
- Build esports teams
- Determine and design streaming strategies
- Develop lucrative partnerships with sponsors
- Engage fans to expand your reach
- Plan, manage, and promote esports events and tournaments
- Use data analytics to present statistics about performance
In the SMU Esports Business Management Certificate program, you’ll join live online class sessions for interactive discussions with your instructors and fellow students. Between class meetings, you’ll have reading, videos, activities and quizzes to complete.
This course is online and self-paced.
University of New Hampshire Professional Development & Training (UNH PD&T) has partnered with Southern Methodist University Continuing and Professional Education (SMU CAPE) to expand access to this exciting certificate program. Students enrolling through the UNH enrollment system will receive communication from SMU CAPE regarding course logistics one week prior to the course start date.
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Live Online (USA Eastern Time)
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David Chen
Jaden Shaw
Josh Gabay
Danny Martin
Donald Boyce
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| 1249.00 Tuition | |
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USNH Tuition Benefit Discount
10% Alumni Discount
Military Discount
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| PDT-BusSMU-01 | |
| 224459 |
This certificate program is designed for game developers who want to gain business acumen, passionate gamers who want to learn more about other aspects of the industry, marketing professionals, sports management professionals, event planners, broadcasters and communications professionals, and entrepreneurs.
- Apply business principles like accounting and finance to the esports industry
- Build esports teams
- Determine and design streaming strategies
- Develop lucrative partnerships with sponsors
- Engage fans to expand your reach
- Plan, manage, and promote esports events and tournaments
- Use data analytics to present statistics about performance
eSports Ecosystem and Business Models | Donald Boyce
This course will help learners understand the history of eSports and current trends in new media business models, connections between traditional sports management and eSports, and eSports terminology and definitions. This course will also cover the culture of eSports, and the evolving network of relationships and stakeholders in the eSports industry.
Business Development and Revenue Strategies | David Chen
This course will teach learners to build relationships with sponsors by describing the unique value proposition provides to sponsors and brands. It will also cover business development strategy and execution, research and prospecting potential sponsors, and best practices for sponsorship proposals and presentations.
Content and Community Engagement | Jaden Shaw
Meet the publishers, streamers and users in the eSports industry! This course will introduce learners to types of streamers, emerging streaming platforms, sports media rights and dynamics, and disclusure liablity laws.
Fan Engagement and Sponsorship Activation | Josh Gabay
Learn how to use data to develop engagement and marketing strategies. This course will delve into the challenges and nuances of a globally dispersed market, as well as fan personas across different games, teams, and platforms. Learners will also understand community cultivation on different platforms, development and implementation components, and leveraging influencers, power users, and content creators.
Tournament Design and Management | David Chen
This course will study the components of tournament design and organization, including LAN vs online tournaments, variations in tournament design and organization, and viewer and fan experiences. Topics will also cover successful event timelines and project management for esports events.
eSports Team Organization, Management and Recruitment | Danny Martin
Discover how to support players and maximize their athletic performance. This course will discuss roles and organizational structures of professional eSports teams, common challenges to managing eSports teams, geographically-dispersed teams, and working with influencers.
Welcome, Orientation & Introduction
- Wednesday, March 15 | 8:30-9:30pm ET
eSports Ecosystems & Business Model | Donald Boyce
- Wednesday, March 22 | 8:30-9:30pm ET
- Wednesday, March 29 | 8:30-9:30pm ET
- Wednesday, April 5 | 8:30-9:30pm ET
- Wednesday, April 12 | 8:30-9:30pm ET
Business Development & Revenue Strategies | David Chen
- Wednesday, April 19 | 8:30-9:30pm ET
- Wednesday, April 26 | 8:30-9:30pm ET
- Wednesday, May 3 | 8:30-9:30pm ET
- Wednesday, May 10 | 8:30-9:30pm ET
Content and Community Engagement | Jaden Shaw
- Wednesday, May 17 | 8:30-9:30pm ET
- Wednesday, May 24 | 8:30-9:30pm ET
- Wednesday, May 31 | 8:30-9:30pm ET
- Wednesday, June 7 | 8:30-9:30pm ET
Fan Engagement and Sponsorship Activation | Josh Gabay
- Wednesday, June 14 | 8:30-9:30pm ET
- Wednesday, June 21 | 8:30-9:30pm ET
- Wednesday, June 28 | 8:30-9:30pm ET
- Wednesday, July 5 | 8:30-9:30pm ET
Tournament Design and Management | David Chen
- Wednesday, July 12 | 8:30-9:30pm ET
- Wednesday, July 19 | 8:30-9:30pm ET
- Wednesday, July 26 | 8:30-9:30pm ET
- Wednesday, August 2 | 8:30-9:30pm ET
eSports Team Organization, Management, and Recruitment | Danny Martin
- Wednesday, August 9 | 8:30-9:30pm ET
- Wednesday, August 16 | 8:30-9:30pm ET
- Wednesday, August 23 | 8:30-9:30pm ET
- Wednesday, August 30 | 8:30-9:30pm ET
Where are these courses offered?
All courses are completely online. You never will be required to attend class on campus, and you can complete your coursework and assignments from anywhere.
What skills do I need to learn online?
Most courses require a basic level of computer skills, including the ability to send and receive email, as well as conduct research on the Internet. You should be comfortable using technology and have some foundation in design elements and principles.
What equipment do I need to enroll?
You must have a computer and a webcam.
How do students interact with instructors?
All courses are taught by instructors who provide support for students through the real-time online class meetings, online office hours, and discussion boards.
Do I need an email account for my online course?
Yes, all students taking online courses must have an email account. Email accounts may be obtained by signing up for a free account through a free internet service provider, such as Gmail, Mail.com, Yahoo! Mail or Outlook.com.
What kind of certificate do I get when I have completed the course?
Once you have completed your course, a Certificate of Completion will be issued from University of New Hampshire, Professional Development & Training.
I am located in a country outside of the United States and would like to register for a course. What do I do?
Anyone is welcome to register for our online courses. Courses are conducted in English.
Program Questions
For questions pertaining to the content of the eSports Business Management certificate, please contact Juliet Webber at juliet.webber@unh.edu or 603-862-4344. For general registration questions, please contact our main office at professional.development@unh.edu or 603-862-7380.
Who can help me if I have a technical problem with my course or materials once the course has begun?
Please contact your instructors first. SMU staff also can assist, and you can reach them at help@smu.edu or 214-768-4357.
