Whether you are new to Google Analytics or looking to better utilize your data, this course offers the perfect introduction to the basics of web analytics. Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, collecting data, building reports, actionable insights and tips and tricks. It is recommended that participants bring a laptop computer to class.
Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of Indri. He has taught classes at the University of Vermont, Champlain College and various digital boot camps on marketing, data and analytics. He is a frequent industry speaker at Nielsen 360, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.