Google Analytics

Google Analytics I

Google is moving to GA4. Are you ready?

Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.

The majority of Google Analytics accounts are set up incorrectly. That’s lost marketing dollars for you each month. But things are about to get a little more complicated as Google moves to GA4.

Join Alec Newcomb in this hands on intro course on moving and using GA4.

Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, How is GA4 different from GA3/UA, privacy, collecting data, building reports in GA4, actionable insights and tips and tricks.


Hear what participants are saying about the Google Analytics workshop:

"Alec is an encyclopedia of Google Analytics knowledge. I like that he had us do some hands-on activities as they relate to our own organization."

"I loved all of it. Being a small group we were able to share our screens and ask specific questions. Alec was very flexible and allowed us to jump in at any time and ask questions."

"Reporting and having the instructor show us where to look for things in our own accounts was very valuable."

"I appreciated being logged into my companies Google Analytics and walking through each step was helpful for me to see data directly related to my day-to-day. I also like small class sizes - it is helpful to dial in the information specific to us."


Curious about the migration to Google Analytics 4? Join this workshop!

Workshop Notes

To gain full benefits from this class you need to complete these steps PRIOR to attending:

  • Have Google Analytics 4 installed on your website
  • Get access to your GA4 account from your administrator or IT person
  • Have logged into your GA4 account successfully
  • Bring a Mac or PC that has Chrome to access Google Analytics during the class.

Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for help.

View All Upcoming Business Workshops

What You Will Learn


Google Analytics I

● Why: Google Analytics 4

  • Why move from GA3 > GA4
  • Why Not?
    • Other Options?
  • How is GA4 different from GA3?
  • Privacy and Europe

● Data Architecture

  • Measurement Plan
    • GA3 - Universal Analytics through July 1 of 2023
    • GA4 - Web and Mobile Analytics - Install NOW
    •  Datastreams Web and App
  • GA4 Data retention
  • Pick 3-5 Metrics
  • Business Objectives
    • Strategy – What should I measure?
    •  Website
    • Mobile
    • Other: Offline. Etc.
  • Decision grade Data, Why data Quality matters
    •  IOS 14.5
    •  Privacy
  • GA 3 vs GA4
    • Setting up GA 4
      • GA4 SetUp Wizard
      • GA4 using Google Tag Manager
    • GA4 Getting Started Video
    • Can I get my data out of GA3?
  • Other Google Tools
    • Google Data Studio – What is it?
    • Google Optimize – What is it?
    • Google Surveys – What is it?
    • Google Tag Manager – What is it?
    • Google BigQuery -What is it?

● GA4 SetUp

  • Want a 62 point GA Checklist? > email me alec@scaledon.com
  • Migration from GA3?
  • Admin Panel
  • Getting GA4 Installed
  • Key Settings
  • It's all about events
  • Filters
  • Attribution Settings

● Privacy

  • Getting Consent
  • Tips and Tricks

● Reports

  • Acquisition
  • Engagement
  • Monetization
  • Other reports
  • Metrics and dimensions
  • UTM tracking

● Exploration

  • Free Form
  • Funnel exploration
  • Path exploration

● What you should be looking at in GA4 and Why
● Advanced Topics

  • GA4 for Ecommerce
  • Attribution
  • Linking to Google Advertising

■ Remarketing

  • Google Search Console
  • Competitive Intelligence

● Practical Tips and Tricks

Instructor Bios


Google Analytics I

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 03:30pm
UNH Manchester - Hybrid (In-person or live online)
Alec Newcomb
289.00 Tuition
USNH Tuition Benefit Discount
PDT - 10% Alumni Discount
UNH Extension Discount
Digital Marketing 25% off
DMC Discount
Military Discount
CBA Student Discount
CBA Business Discount
Digital Marketing Discount
REEO Discount
New to NH Discount
UNHOCE Discount