Google Analytics

Google Analytics I

Google Analytics is a free enterprise analytics app that offers powerful tools to collect data on your website or app that tracks valuable customer insights.  Whether you are new to Google Analytics or looking to better utilize your data, this workshop offers the perfect introduction to the basics of web analytics.

Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps.  Course topics will include data architecture, collecting data, building reports, actionable insights and tips and tricks.

Curious about the migration to Google Analytics 4? Join this workshop!

Hear what participants are saying about the Google Analytics workshop:

"Alec is an encyclopedia of Google Analytics knowledge. I like that he had us do some hands-on activities as they relate to our own organization."

"I loved all of it. Being a small group we were able to share our screens and ask specific questions. Alec was very flexible and allowed us to jump in at any time and ask questions."

"Reporting and having the instructor show us where to look for things in our own accounts was very valuable."

"I appreciated being logged into my companies Google Analytics and walking through each step was helpful for me to see data directly related to my day-to-day.  I also like small class sizes - it is helpful to dial in the information specific to us."

Workshop Notes

To gain full benefits from this class you need to complete these steps PRIOR to attending:

  • Have Google Analytics installed on your website
  • Get access to your GA account from your administrator or IT person
  • Have logged into your GA account successfully 
  • Bring a Mac or PC that has Chrome to access Google Analytics during the class.

Class time cannot be spent resolving individual GA access issues.  If you have problems with your Google Analytics account, please show up to class early for possible help. If you can’t get access to your data you will set up to use the GA Demo account (an Ecommerce Store) during class.


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What You Will Learn


Google Analytics I

Workshop Topics Include:

  • The Value of your Data
  • Why: Google Analytics
  • Data Architecture
    • Website
    • Mobile
  • Collecting Data
    • Basic Filters
    • Setting Goals
  • Building Reports
    • Overview
    • Audience Reports
    • Acquisition Reports
    • AdWords Reports
    • Behavior Reports
    • Ecommerce Reports
    • Advanced Reports
  • Dashboard Design
  • Building Alerts and Automated Emails
  • Exporting Data to Excel and other tools
  • Tips and Tricks to make you a GA Rock star
  • Actionable Insights

Instructor Bios


Google Analytics I

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 03:30pm
Portsmouth - Hybrid (in-person or live online)
Alec Newcomb
269.00 Tuition
USNH Tuition Benefit Discount
PDT - 10% Alumni Discount
Cooperative Extension Discount
Guild Discount
Military Discount
CBA Student Discount
CBA Business Discount