This program uses a hybrid format where participants can join in the classroom at Portsmouth or online via Zoom.
Google is moving to GA4. Are you ready?
Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.
The majority of Google Analytics accounts are set up incorrectly. That’s lost marketing dollars for you each month. But things are about to get a little more complicated as Google moves to GA4.
Join Alec Newcomb in this hands on intro course on moving and using GA4.
Using Google Analytics, you will achieve basic mastery in metrics and reporting as well as learn to use data to answer questions about how, who and why people are coming to your websites and apps. Course topics will include data architecture, How is GA4 different from GA3/UA, privacy, collecting data, building reports in GA4, actionable insights and tips and tricks.
Hear what participants are saying about the Google Analytics workshop:
"Alec is an encyclopedia of Google Analytics knowledge. I like that he had us do some hands-on activities as they relate to our own organization."
"I loved all of it. Being a small group we were able to share our screens and ask specific questions. Alec was very flexible and allowed us to jump in at any time and ask questions."
"Reporting and having the instructor show us where to look for things in our own accounts was very valuable."
"I appreciated being logged into my companies Google Analytics and walking through each step was helpful for me to see data directly related to my day-to-day. I also like small class sizes - it is helpful to dial in the information specific to us."
Curious about the migration to Google Analytics 4? Join this workshop!
Workshop Notes
To gain full benefits from this class you need to complete these steps PRIOR to attending:
Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for help.
● Why: Google Analytics 4
● Data Architecture
● GA4 SetUp
● Privacy
● Reports
● Exploration
● What you should be looking at in GA4 and Why
● Advanced Topics
■ Remarketing
● Practical Tips and Tricks
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.
Thank you for your interest in this course. A new date will be schedule soon. If you would like more information, please submit your inquiry below and a staff member will reply shortly.
