Google Analytics I

Google Analytics I
google analytics

Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.

Google Analytics tools measure website, app, digital, and offline data to gain customer insights. Whether you are new to Google Analytics, or looking to better utilize your data, this course offers the perfect introduction to the basics of web analytics. Through hands-on exercises, you will achieve basic mastery in metrics and reporting, and use data to answer questions about who, how, and why people are coming to your websites and apps. Course topics will include data architecture, collecting data, building reports, actionable insights, and tips and tricks. Participants are required to bring a laptop to class. 

Workshop Notes

To gain full benefits from this class you need to complete these steps PRIOR to attending:

    Have Google Analytics 4 installed on your website
    Get access to your GA4 account from your administrator or IT person
    Have logged into your GA4 account successfully
    Bring a Mac or PC that has Chrome to access Google Analytics during the class.

Class time cannot be spent resolving individual GA access issues. If you have problems with your Google Analytics account, please show up to class early for help. 

Digital Design
Digital Marketing
Nonprofit Management
Enroll Now
Wed Oct 21, 2026
9:00AM - 3:30PM
Live Online (USA Eastern Time)
299.00 Workshop Fee
6
USNH Tuition Benefit
10% Alumni Discount UNH-Alum
Military Discount
R and I Discount
10% KSC Alumni Discount
0.6
PDT-BusAN-02
226168

Why: Google Analytics 4

  • Why move from GA3 > GA4
  • Why Not?
    • Other Options?
  • How is GA4 different from GA3?
  • Privacy and Europe

Data Architecture

  • Measurement Plan
    • GA3 - Universal Analytics through July 1 of 2023
    • GA4 - Web and Mobile Analytics - Install NOW
    •  Datastreams Web and App
  • GA4 Data retention
  • Pick 3-5 Metrics
  • Business Objectives
    • Strategy – What should I measure?
    •  Website
    • Mobile
    • Other: Offline. Etc.
  • Decision grade Data, Why data Quality matters
    •  IOS 14.5
    •  Privacy
  • GA 3 vs GA4
    • Setting up GA 4
      • GA4 SetUp Wizard
      • GA4 using Google Tag Manager
    • GA4 Getting Started Video
    • Can I get my data out of GA3?
  • Other Google Tools
    • Google Data Studio – What is it?
    • Google Optimize – What is it?
    • Google Surveys – What is it?
    • Google Tag Manager – What is it?
    • Google BigQuery -What is it?

GA4 SetUp

  • Want a 62 point GA Checklist? > email me alec@scaledon.com
  • Migration from GA3?
  • Admin Panel
  • Getting GA4 Installed
  • Key Settings
  • It's all about events
  • Filters
  • Attribution Settings

Privacy

  • Getting Consent
  • Tips and Tricks

Reports

  • Acquisition
  • Engagement
  • Monetization
  • Other reports
  • Metrics and dimensions
  • UTM tracking

Exploration

  • Free Form
  • Funnel exploration
  • Path exploration

What you should be looking at in GA4 and Why

Advanced Topics

  • GA4 for Ecommerce
  • Attribution
  • Linking to Google Advertising

Remarketing

  • Google Search Console
  • Competitive Intelligence

Practical Tips and Tricks