This program uses a hybrid format where participants can join in the classroom at Portsmouth or online via Zoom.
Google is moving to GA4. Are you ready?
Whether you’re a small business owner or work for an enterprise-level company, Google Analytics’ data provides insight into what is working and what is not for your marketing efforts.
The majority of Google Analytics accounts are set up incorrectly. That’s lost marketing dollars for you each month. But things are about to get a little more complicated as Google moves to GA4.
Join Alec Newcomb in this hands on intro course on moving and using GA4.
● Why: Google Analytics 4
● Data Architecture
● GA4 SetUp
● What you should be looking at in GA4 and Why
● Advanced Topics
● Practical Tips and Tricks
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.
Thank you for your interest in this course. A new date will be schedule soon. If you would like more information, please submit your inquiry below and a staff member will reply shortly.