Overview

PDT-BusMK-41

Marketing AI: The Future of Digital Marketing

Are you ready for AI to join your marketing team in 2024?

Through this intro course, explore the exploding world of artificial intelligence for marketing with tools like ChatGPT, Bard, Midjourney (images), and Descript (video). Gain hands-on experience in generating text, images and more for your brand - all coherently crafted using AI! 

Plus receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge you can use immediately.

Get Hands-on experience with:

  • AI Copy: Mastering text tools like ChatGPT and Jasper.ai to generate website copy, Ad copy, SEO optimized copy, and frameworks to decide what tool is next for your project. 
  • AI Images: Create compelling images in minutes using Dall-E-3, Midjourney, and other tools for Ads, emails, and websites. 
  • AI Video: Use Descript to take a Zoom recording from a raw file to three pieces of usable content in under an hour. 

With practical examples from a diverse range of industries, this online program gives business managers and leaders the opportunity to gain an understanding on how AI-driven marketing can help drive innovation and customer growth. From retail to non-profits, – if you have a role in customer attraction or marketing, then Upgrade your skill set today, and learn a skill of a life time in Marketing AI.

Explore:

Uncover the AI-driven marketing landscape with tools like ChatGPT, Bard, and Descript in this immersive course.

Interactive:

Gain practical insights by crafting AI-generated text, images, and videos for your brand's enhancement.

Transform:

Effortlessly transform a single video piece into three usable content pieces using AI video tools.

Elevate:

Gain insights into how AI-driven marketing fuels innovation and contributes to customer growth.

The workshop was formerly titled AI and Marketing Automation: The Future of Digital Marketing

 

Instructor Bios

PDT-BusMK-41

Marketing AI: The Future of Digital Marketing

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 12:00pm
09:00am - 12:00pm
Live Online (USA Eastern Time)
Alec Newcomb
289.00 Workshop Fee
6
USNH Tuition Benefit Discount
PDT - 10% Alumni Discount
UNH Extension Discount
CBA Student Discount
CBA Business Discount
REEO Discount
New to NH Discount
0.6
PDT-BusMK-41
224214