During this workshop you'll gain hands-on experience with various social media platforms while creating your own social media plan. Proven social media strategies will be presented through carefully selected articles, videos, and case studies, along with presentations and lively discussion.
Learn how to create and implement a meaningful Facebook, YouTube, LinkedIn and Twitter presence, all while utilizing critical tools such as video, email, and blogging. This interactive workshop will provide a unique opportunity to understand how social media is fundamentally changing the way companies operate.
Upon completion, you will have the necessary knowledge and skill set to develop and implement a goal-based social media strategy that capitalizes on search engine optimization and keyword strategies.
A basic knowledge of social media platforms and their functions (Facebook, Twitter, Instagram, etc) is strongly recommended.
This class was previously titled "Social Media for Marketers."
It is recommended that students bring a laptop computer (PC or Mac) to class.
Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.
Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.
Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.
Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.
Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!