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Social Media Strategy

This course is great for marketers, business owners, career-changers, side-hustlers, and anyone else looking to complete the digital marketing certification.

Learn how to create actionable social media content, track your performance, and collect insights to influence product development and marketing strategies through hands-on exercises.

Leave with a game plan and essential tools to get your product or service noticed by your customers online.   

In this workshop you’ll:

  1. Identify your target audience through hands-on exercises. 

  2. Define your competitor’s biggest strengths/weaknesses through industry tools.

  3. Decide which social platforms are best for your audience. 

  4. Develop social content through 365 content idea exercises. 

  5. Leave with a social media style guide and plan. 

  6. Learn best practices for crafting social media content and everything you wanted to know about hashtags! 

A basic knowledge of social media platforms and their functions (Facebook, Twitter, Instagram, etc) is strongly recommended.


Hear what participants are saying about the Social Media Strategy workshop:

"Loved the workbook and small group session. The sessions were valuable in brainstorming ideas."

"It was extremely valuable working with peers with the guidance from Marlana to keep us focused.  The workbook gave me an actionable way to begin immediately executing a new and updated strategy."

"I enjoyed learning about other industries from people in the class and the current hurdles and strategies they are working through!"


This class was previously titled "Social Media for Marketers."


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Instructor Bios


Social Media Strategy

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

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