Overview

UNH Digital Marketing Conference 2022
PDT-BusMK-38

2022 UNH Digital Marketing Conference

The UNH DMC is back for 2022!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 6th Annual UNH Digital Marketing Conference.

Social • SEO •  Content • Email • Branding • Video • Google Analytics

Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this digital immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.

Confirmed General Session Presenters Include:

  • Kelsey Doherty | Director of Marketing | Red Sox
  • Constance James | Manager, HubSpot Academy | HubSpot | Reducing Flywheel Friction with Customer Education
  • Alec Newcomb | CEO | ScaledOn | Five Marketing Playbooks for an Inflationary World
  • Anne Richardson | Principal and Media Director | Richardson Media Group  | Balancing Beliefs and Business

Confirmed breakout presentations include:

  • Ugh, Moving to GA4: What does it mean for my Business? | Alec Newcomb | CEO | ScaledOn
  • 2022 Digital Marketing Trends: What’s Hot and What’s Not | Pete Ricci, Gabriella Servello, Kelly Nylander | Vice President | EVR Advertising
  • The Power of Storytelling in Advertising | Mark Fleming and Kevin Sennett | Creative Director and Director of Photography | Lone Spruce Creative
  • The Psychology of Trust: What is Social Proof & How To Implement It Across Your Marketing | Marlana Trombley | VP of Marketing and PR | Orbit Group 
  • Why User Flows are Essential for Digital Product Designs and Marketing Websites | Fred Schall | Co-Owner | Schall Creative

View more speaker information "Instructor Bio" tabs.

Your 2022 UNH DMC registration includes full access to the Digital Marketing Conference including:

  • Admission to 4 general session keynote presentations
  • Access to 5 topic specific breakout sessions
  • Recordings of presentations

Register by April 30 and Save! $99 if registered by April 30, $199 after April 30.

Hear what attendees are saying about the 2021 UNH DMC:

   "The sessions were excellent. I had a hard time choosing the breakout session. I would love to see all of them if possible!"
   "Very engaging and gave real-world examples which I find fascinating and illustrative."
   "Nicely done conference keeping things moving and changing it up. I got a lot out of it."
   "Fantastic job engaging us and sharing examples!"
   "Great content!"
   "Very thought provoking."
   "Enjoyed the digital format as far as being able to quickly jump between sessions."

 

View all PD&T business programs here.

Instructor Bios

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2022 UNH Digital Marketing Conference

  • Kelsey Doherty

    Kelsey is the Director of Marketing for the Boston Red Sox.  She oversees Boston Red Sox social media, fan and youth initiatives, mascots, and marketing strategy. Serving as the voice of the organization online.

    Nothing brings her more joy than a tweet that hits just right.

  • Constance-Maire James

    Constance-Marie is an experienced, enthusiastic customer education leader with a passion for driving growth and retention through impactful educational experiences. Constance-Marie has spent most of her career developing, deploying and scaling ground-up SaaS education programs that establish trust with prospects, drive successful adoption and evangelize customers into powerful advocates. Constance-Marie currently leads a HubSpot Academy customer education team. Prior to joining HubSpot, Constance-Marie developed and scaled customer education programs at fast-growing organizations like SalesLoft, eVestment and NASDAQ.

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

  • Fred Schall

    Fred Schall

    Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of  Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

  • Mark Fleming

    Mark is the owner and creative director of Lone Spruce Creative, a media production company based in Southern Maine. We partner with bold brands to tell authentic and compelling stories. From commercial campaigns to branded social content we create content that resonates. We believe making great work is a team effort, ideas are meant to be shared, and having fun is an integral part of the process.

  • Kevin Sennett

    Kevin is the Director of Photography and business partner for Lone Spruce Creative.  He is a cinematographer and DP based out of New England, with a keen eye for capturing images and telling stories. I have over 10 years of experience shooting and editing both local and national campaigns for broadcast and digital platforms.

  • Pete Ricci

    Pete is the vice president of EVR Advertising.  A native to the agency industry for 20 years, Pete guides EVR’s creative marketing services from both a messaging and ROI perceptive. He works on several omni channel campaigns, including both brand and direct response campaigns.

    Pete balances left brain sensibility and right brain creativity, fostering a collaborative spirit that holds true to the agency’s roots. His curiosity sparks an intense desire to get into the mind of the consumer, something that lends nicely to customer acquisition strategy. Working as a bridge to the accounts and media teams, Pete routinely helps mold various agency skill sets together into the next big integrated healthcare campaign.

    The multiple industry evolutions Pete has lived through continually fuels his enthusiasm for new trends and the next big thing.

  • Gabriella Servello

    Gabriella is the director of media and agency advancement for EVR Advertising.  A New Hampshire native, Gabriella has a passion for the spoken and written word. Beginning at a young age, she discovered her voice by singing and public speaking in front of large groups. Today, Gabriella enjoys leading brands to establish their own voice through powerful and engaging marketing campaigns and omnichannel media buys.

    As Director of Media & Agency Advancement at EVR Advertising, Gabriella uses her marketing background and New Hampshire insight to help businesses thrive in the Granite State and beyond. She leads the EVR Media Group in visualizing the big picture and establishing the proper marketing mix of traditional and digital to achieve client KPIs. Alongside the leadership team, Gabriella fosters collaboration with internal teams, encourages adoption of emerging technologies and maps out EVR’s evolving strategic initiatives.

     

  • Kelly Nylander

    Kellly is the Social Media and Video Director for EVR Advertising. Kelly combines her social media expertise and video editing skills with a human touch that helps her connect with audiences on a more personal level. She excels in evaluating a company’s current efforts and identifying missed opportunities in order to grow engagement, bolster audience size and drive conversions.

    Kelly understands that a truly successful campaign goes beyond a digital media strategy. Her focus on driving activity at all stages of the consumer journey ensures campaigns deliver a tangible ROI.

     

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

  • Anne E Richardson

    Ann is the Principal and Media Director of Richardson Media Group, Inc. specializing in paid media planning & buying and advertising campaign management across all digital and traditional media platforms. RMG also offer SEO strategy to support and enhance our clients' online visibility. All of our work is data-driven, and we provide ongoing campaign oversight and reporting via our white-labeled metrics dashboard.

    Anne launched Richardson Media Group to share her knowledge of today’s complex media marketplace. She brings extensive experience developing targeted media plans for organizations across a variety of industries, including financial services, technology, non-profits and education.

Agenda

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2022 UNH Digital Marketing Conference

Confirmed 2022 UNH DMC Presentations Include:

Five Marketing Playbooks for an Inflationary World
Alec Newcomb | President | ScaledOn

2022 Digital Marketing Trends: What’s Hot and What’s Not
Pete Ricci | Vice President | EVR
The world of digital marketing is always in motion and it can be challenging to keep pace. Join us for a discussion on the latest “hot” and “not” industry buzz on search engine marketing, hyper-targeted ad placements, data privacy and paid social media. Along the way we’ll discuss tips and tricks that will help you supercharge your digital marketing efforts.

Reducing Flywheel Friction with Customer Education
Constance Marie James | Manager, Hubspot Academy  | Hubspot

The Power of Storytelling in Advertising
Mark Fleming | Owner and Creative Director | Lone Spruce Creative

When you hear the term “brand video,” descriptors like “cinematic,” "passionate," or “docu-style” probably don't come to mind. However, more and more brands are realizing just how impactful — and essential — narrative-driven storytelling is to their marketing plan. When companies prioritize creative ingenuity and trust filmmakers to tell their stories, incredible content emerges. From Filson, who opened its first store during the gold rush of 1897, to Steve Jobs and Steve Wozniak starting Apple in their Los Altos garage in 1976, behind every powerful brand is a powerful story. 

As commercial visual storytellers, we have helped brands create content that resonates by following a few tried-and-true rules; 1.) The story always comes first. 2.) Products can be a part of the story, but they shouldn’t be the hero, and 3.) Don’t be afraid to get a little weird! When these elements come together, content can break traditional advertising stereotypes and rise to the top, allowing a brand’s authentic voice to be heard.

The Psychology of Trust: What is Social Proof & How To Implement It Across Your Marketing
Marlana Trombley | VP of Marketing | Orbit Group

Balancing Beliefs and Business: Leading a Socially Responsible Digital Marketing Agency

Anne Richardson | Principal and Media Director | Richardson Media Group

Why User Flows are Essential for Digital Product Designs and Marketing Websites

Fred Schall | Co-owner | Schall Creative

Ugh, Moving to GA4: What Does It Mean For My Business

Alec Newcomb | CEO | ScaledOn

 

 

 

Speakers

PDT-BusMK-38

2022 UNH Digital Marketing Conference

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