Immerse yourself in a day of creativity, networking, and stimulating conversations exploring the dynamic landscape of digital marketing. Engage with insights from prominent regional leaders and expert agency professionals who will unravel the latest trends, tools, and strategies spanning the entire digital marketing spectrum at the 8th Annual UNH Digital Marketing Conference.
Social • SEO • Content • Email • Branding • Trends • AI • Marketing Automation
Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this marketing immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.
Confirmed general session speakers include:
- Sarah Lipes | Director of Retail Marketing | Lindt & Sprungli
- Mark Majewski | Director, Creative Services | Boston Bruins & TD Garden
- Alec Newcomb | CEO | ScaledOn
- Jessica Nickerson | Director of Marketing | GolfForever
Confirmed breakout presentations include:
- 2024 Digital Marketing Trends: What’s Hot and What’s Not | Elyse Ruback and Roberto Landrau, EVR Advertising
- Crafting Narratives: Mastering the Art of Storytelling in Marketing | Marlana Trombley | Orbit Group
- Rise Above the Noise: LinkedIn Tactics for Visibility and Engagement | Flo Nicolas | Get Tech Smart
- Cross Channel Insights: Optimizing SEO | Brad Wilbur | Vital
- The Customer Journey: Map the Path to Conversion | Jess Nickerson | GolfForever
Your 2024 UNH DMC registration includes full access to the Digital Marketing Conference including:
- Admission to general session keynote presentations
- Access to topic specific breakout sessions
- Complimentary breakfast and lunch
- Free on-site parking
- All conference materials
View more speaker information on the "Agenda" and "Instructor Bio" tabs.
Hear what attendees are saying about the UNH Digital Marketing Conference:
"Wonderfully organized. Good speakers. I'm so glad I was able to go!"
"This was an absolutely incredible day! I am really new to marketing and don’t have any educational background in marketing. This was PERFECT!"
"There was plenty of great information, but the topics weren’t so advanced that they flew over my head and left me feeling frustrated. Such a great day and I’m looking forward to next years."
"Another great conference. I learned some really great stuff and am excited to put things into action back at the office."
"The conference was great and I definitely got a lot out of it in terms of technical learning and professional skills."
"I truly enjoyed this conference. It was all valuable information looking to the future and what I hope to do as I focus on digital marketing and communications."
"This was an EXCELLENT series and I will definitely be interested in attending each year."
2024 Digital Marketing Conference Digital Badge:
Participants who attend the 2024 Digital Marketing Conference will automatically receive a digital badge microcredential that verifies their accomplishment and skill that can be shared on social media, blogs and online portfolios.
Upon completion of the conference, participants will receive an email with further information on claiming their badge. For more information on digital badges with UNH PD&T, click here.
Contact Stacey Boyle (stacey.boyle@unh.edu) for group discount information.
The 2024 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.
Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot. Those registered will receive additional information on the location and parking by email one week prior to the conference.
Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.
Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:
8:30am / Continental Breakfast and Check in
9:00am | Welcome to the 2023 UNH DMC
9:05am | General Session
Exploring the Landscape: AI’s Impact on Marketing in 2024 | Alec Newcomb, CEO, ScaledOn
9:55am | General Session
Development of a Visual Identity for a Special Season | Mark Majewski, Director of Creative Services, Boston Bruins & TD Garden
10:50am | Break-Out Sessions | You Choose!
- Cross Channel Insights: Optimizing SEO | Brad Wilbur, Digital Marketing Strategist, Vital
Explore the many ways to utilize PPC data to better inform your SEO strategies including discovering the new target keywords, better understanding of user intent, A/B testing for content and landing pages, testing ad copy that can be used for SEO title tags to help improve organic CTR and seasonal trends and demand shifts. - Rise Above the Noise: LinkedIn Tactics for Visibility and Engagement | Flo Nicolas, Founder/Chief Data & Innovation Strategist, Get Tech Smart
This presentation will equip participants with straightforward and actionable tactics to optimize their LinkedIn profiles, boost their presence, and maximize engagement with their target audience. Don't overthink it! Learn practical and creative methods for standing out and making an impact on LinkedIn
11:40am | General Session
Demystifying the World of Celebrity & Influencer Marketing | Jessica Nickerson, Director of Marketing, GolfForever
12:30pm | Lunch
1:15pm | General Session
Digital Marketing Trends: What’s Hot and What’s Not in 2024 | Elyse Ruback and Roberto Landrau, EVR Advertising
2:20pm | Break-Out Sessions | You Choose!
- The Customer Journey: Map the Path to Conversion | Jessica Nickerson, Director of Marketing, GolfForever
Become an architect of seamless conversions as you chart the customer journey and refine your marketing approach at every touchpoint. This session will equip you to orchestrate a unified marketing experience across traditional, digital, influencer, and other channels. Leverage real-world case studies from industry giants to gain actionable insights and dramatically elevate customer engagement and conversions. - Crafting Narratives: Mastering the Art of Storytelling in Marketing | Marlana Trombley, VP of Marketing, Orbit Group
Unlock the power of storytelling to elevate your marketing strategy! Join our immersive workshop, where you'll learn the essential skills to become a compelling storyteller in the world of marketing. Explore the intricacies of weaving narratives that captivate your audience, build brand loyalty, and drive meaningful connections. From creating engaging brand stories to leveraging storytelling across various channels, this workshop is your gateway to transforming marketing messages into unforgettable tails. Get ready to embark on a journey of creativity, authenticity, and strategic storytelling that sets your brand apart in a crowded market.
3:15pm | General Session
Remaining Agile. Empowering Testing and Learning to Guide the Future | Sarah Lipes, Director of Retail Marketing, Lindt & Sprungli
