2024 UNH Digital Marketing Conference

Immerse yourself in a day of creativity, networking, and stimulating conversations exploring the dynamic landscape of digital marketing. Engage with insights from prominent regional leaders and expert agency professionals who will unravel the latest trends, tools, and strategies spanning the entire digital marketing spectrum at the 8th Annual UNH Digital Marketing Conference.

Social • SEO • Content • Email • Branding • Trends •  AI • Marketing Automation

Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this marketing immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.

Confirmed general session speakers include:

Confirmed breakout presentations include:

  • 2024 Digital Marketing Trends: What’s Hot and What’s Not | Elyse Ruback and Roberto Landrau, EVR Advertising 
  • Crafting Narratives: Mastering the Art of Storytelling in Marketing | Marlana Trombley | Orbit Group
  • Rise Above the Noise: LinkedIn Tactics for Visibility and Engagement | Flo Nicolas | Get Tech Smart
  • Cross Channel Insights: Optimizing SEO | Brad Wilbur | Vital
  • The Customer Journey: Map the Path to Conversion | Jess Nickerson | GolfForever

Your 2024 UNH DMC registration includes full access to the Digital Marketing Conference including:

  •     Admission to general session keynote presentations
  •     Access to topic specific breakout sessions
  •     Complimentary breakfast and lunch
  •     Free on-site parking
  •     All conference materials

View more speaker information on the "Agenda" and "Instructor Bio" tabs.

Hear what attendees are saying about the UNH Digital Marketing Conference:

"Wonderfully organized. Good speakers. I'm so glad I was able to go!"

"This was an absolutely incredible day! I am really new to marketing and don’t have any educational background in marketing. This was PERFECT!"

"There was plenty of great information, but the topics weren’t so advanced that they flew over my head and left me feeling frustrated. Such a great day and I’m looking forward to next years."

"Another great conference. I learned some really great stuff and am excited to put things into action back at the office."

"The conference was great and I definitely got a lot out of it in terms of technical learning and professional skills."

"I truly enjoyed this conference. It was all valuable information looking to the future and what I hope to do as I focus on digital marketing and communications."

"This was an EXCELLENT series and I will definitely be interested in attending each year."

2024 Digital Marketing Conference Digital Badge:

Participants who attend the 2024 Digital Marketing Conference will automatically receive a digital badge microcredential that verifies their accomplishment and skill that can be shared on social media, blogs and online portfolios.  

Upon completion of the conference, participants will receive an email with further information on claiming their badge. For more information on digital badges with UNH PD&T, click here.


Contact Stacey Boyle (stacey.boyle@unh.edu) for group discount information.



Travel & Site Information


2024 UNH Digital Marketing Conference

The 2024 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.

Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot.  Those registered will receive additional information on the location and parking by email one week prior to the conference.

Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.









Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:

Instructor Bios


2024 UNH Digital Marketing Conference

  • Sarah Lipes

    Sarah Lipes

    Sarah Lipes is the Director of Retail Marketing at Lindt & Sprüngli, USA. She started her career in finance, but after receiving her MBA moved into Brand Management due to the perfect marriage of budget management and consumers trends. In the last 5 years at Lindt, she has worked in the direct to consumer landscape overseeing many different marketing functions. Her passion for innovation started early in her career where she would do annual flavor launches at Ocean Spray. At Lindt, she has brought more than 50 packaging and chocolate product launches in her tenure.  She now leads a dynamic marketing team in creating memorable moments for Lindt enthusiasts across all categories and seasons.

  • Mark Majewski

    Mark Majewski

    Mark Majewski is the current creative director of the Boston Bruins and TD Garden, in his fifth season at the helm.

    During this 2023-24 season, the Bruins celebrated their Centennial season, marking the first American team of the National Hockey League to turn 100-years old, and third ever behind Montreal and Toronto. As of of this season, Majewski played an instrumental part leading the Bruins through its 18-month Centennial season celebration, keying in and developing the baseline identity of the 2023-24 season and expanding those elements in a unique, elaborate and cohesive look and feel bringing 100 years of Bruins hockey to life - the ideation, development and execution of the Centennial has touched all aspects of the organization, including all digital platforms, the Bruins’ opening video signaling the start of the season, all in-arena assets and new public space, Heritage Hall, a new state-of-the-art immersive exhibit that will celebrate the franchise’s rich 100-year history.

    In his day to day role as creative director for the B’s, he serves as the lead designer and oversees creative resources for all divisions of the Boston Bruins, TD Garden, and related Boston-based business lines through conceptualizing, executing and monitor the integrity of the brand, functioning both as lead designer and managing Boston’s project manager.

    Majewski’s career started off in the public relations / communications / marketing sector of college athletics before making the full-time switch to creative in the professional ranks.

    Prior to the Bruins, Majewski was the the Director of Creative Solutions, Design & Digital at Clemson University for one season, handling the day-to-day execution of the department social media accounts with a primary focus on the management and design of the Clemson football account ( @ClemsonFB ). In addition to that oversight, Majewski prepared, delegated and executed daily content plans for the Clemson football social media channels, including the run up to and through the football program’s National Championship in 2018.

    Before Clemson, Majewski was the Assistant Director of Athletics Communications at Boston College for five years (2013-18), serving as the public relations representative / sports information director for the men’s hockey program. In addition to his PR representation duties, his role changed and became more involved to better serve BC from a visual and digital standpoint; spearheading a consistent look and feel on all fronts to enhance Boston College’s brand by upholding a relationship with Under Armour ensuring standards we’re being met.

    In his first full-time role, Majewski was the Associate Director of Athletics Communications at Northeastern University, also serving as the public relations representative for the men’s hockey program, as well as volleyball, track & field and other duties.

    Majewski has spoken at many conferences throughout the country including the Twitter Sports Summit, Major Level Creative Conference, SVG College Summit and the College Sports Information Directors of America on topics ranging from graphic design to visual branding to best social media practices.

    Majewski graduated from the University of Michigan in 2005 with a degree in Sports Management & Communication and acquired his Master’s Degree from Wayne State University in Detroit in Sport Administration.

  • Jessica Nickerson

    Jessica Nickerson

    Jessica Nickerson, Director of Marketing at GolfForever

    A data-driven marketing leader with over 10 years of experience in digital and subscription-based marketing, strategy, and analysis.

    At GolfForever, Jessica spearheaded strategies that drove the company's most profitable period, including successful promotions and product bundling.

    Previously, she held the position of Brand Director at Beachbody, where she led the omni-channel marketing strategy for its top-selling program and helped orchestrate the launch campaign for its flagship streaming service and stationary bike, now core products for the company.

  • Flo Nicolas

    Flo Nicolas, Esq., is a lawyer, emerging technology thought leader, and Global Contributing author. Co-authoring 'Legal Operations in the Age of AI and Data,' her chapter explores the intersection of legal operations, DEI initiatives, and data analytics. As the Founder and Chief Data and Innovation Strategist at Get Tech Smart, Flo assists organizations in utilizing data analytics for project assessment, ensuring successful outcomes. Recognized as a Gartner Legal Ambassador, she has received accolades such as the NH Business Review Outstanding Women in Business 2023 award and the NH Tech Alliance Tech Professional of the Year 2023. Further solidifying her impact, Flo has been named to the 2024 New Hampshire 200 list, showcasing her influence on the state's economy. A TEDx speaker, she continues to make significant contributions at the intersection of law, technology, and business.

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

  • Brad Wilbur

    Digital Marketing Strategist, Vital Design

    Brad is a Pay-Per-Click expert and all-around paid digital marketing specialist. I collaborate with my clients to achieve their marketing goals while creating a unified approach. I focus on search & social media paid advertising campaign creation and management. I am experienced in Google Ads, Bing Ads, & Facebook Ads.  He is a graduate of the University of New Hampshire.

  • Elyse Ruback

    Content Director, EVR Advertising

    Elyse crafts captivating content that blends art and data to bring brands to life. She began her career as a video editor after graduating from Emerson College, later ascending to the role of Creative Director at the nation's fastest-growing online university. Now, she leads EVR Advertising's content division as Content Director, bringing a strategic approach to content creation and finding creative efficiencies to meet client needs.

  • Roberto Landrau

    Digital Marketing Specialist, EVR Advertising

    A passionate marketer with a love for connecting with people, Roberto takes pride in helping integrate the right media mix to best serve clients. His omnichannel approach ensures key channels and tactics are pushed forward, including PPC ads, paid social media, search engine optimization (SEO) and traditional tactics, such as print, broadcast and out of home. He applies an analytical eye to monitor and report on paid advertising and uses a data-driven approach to plan, propose and optimize client campaigns.

  • Pete Ricci

    Pete is the vice president of EVR Advertising.  A native to the agency industry for 20 years, Pete guides EVR’s creative marketing services from both a messaging and ROI perceptive. He works on several omni channel campaigns, including both brand and direct response campaigns.

    Pete balances left brain sensibility and right brain creativity, fostering a collaborative spirit that holds true to the agency’s roots. His curiosity sparks an intense desire to get into the mind of the consumer, something that lends nicely to customer acquisition strategy. Working as a bridge to the accounts and media teams, Pete routinely helps mold various agency skill sets together into the next big integrated healthcare campaign.

    The multiple industry evolutions Pete has lived through continually fuels his enthusiasm for new trends and the next big thing.



2024 UNH Digital Marketing Conference

8:30am / Continental Breakfast and Check in

9:00am | Welcome to the 2023 UNH DMC

9:05am | General Session
Exploring the Landscape: AI’s Impact on Marketing in 2024 | Alec Newcomb, CEO, ScaledOn

9:55am | General Session
Development of a Visual Identity for a Special Season | Mark Majewski, Director of Creative Services, Boston Bruins & TD Garden

10:50am | Break-Out Sessions | You Choose!

  • Cross Channel Insights: Optimizing SEO | Brad Wilbur, Digital Marketing Strategist, Vital
    Explore the many ways to utilize PPC data to better inform your SEO strategies including discovering the new target keywords, better understanding of user intent, A/B testing for content and landing pages, testing ad copy that can be used for SEO title tags to help improve organic CTR and seasonal trends and demand shifts.
  • Rise Above the Noise: LinkedIn Tactics for Visibility and Engagement | Flo Nicolas, Founder/Chief Data & Innovation Strategist, Get Tech Smart
    This presentation will equip participants with straightforward and actionable tactics to optimize their LinkedIn profiles, boost their presence, and maximize engagement with their target audience. Don't overthink it! Learn practical and creative methods for standing out and making an impact on LinkedIn

11:40am | General Session
Demystifying the World of Celebrity & Influencer Marketing  | Jessica Nickerson, Director of Marketing, GolfForever

12:30pm | Lunch

1:15pm | General Session
Digital Marketing Trends: What’s Hot and What’s Not in 2024 |  Elyse Ruback and Roberto Landrau, EVR Advertising

2:20pm | Break-Out Sessions | You Choose!

  • The Customer Journey: Map the Path to Conversion | Jessica Nickerson, Director of Marketing, GolfForever
    Become an architect of seamless conversions as you chart the customer journey and refine your marketing approach at every touchpoint. This session will equip you to orchestrate a unified marketing experience across traditional, digital, influencer, and other channels. Leverage real-world case studies from industry giants to gain actionable insights and dramatically elevate customer engagement and conversions.
  • Crafting Narratives: Mastering the Art of Storytelling in Marketing | Marlana Trombley, VP of Marketing, Orbit Group
    Unlock the power of storytelling to elevate your marketing strategy! Join our immersive workshop, where you'll learn the essential skills to become a compelling storyteller in the world of marketing. Explore the intricacies of weaving narratives that captivate your audience, build brand loyalty, and drive meaningful connections. From creating engaging brand stories to leveraging storytelling across various channels, this workshop is your gateway to transforming marketing messages into unforgettable tails.  Get ready to embark on a journey of creativity, authenticity, and strategic storytelling that sets your brand apart in a crowded market.

3:15pm | General Session
Remaining Agile. Empowering Testing and Learning to Guide the Future  | Sarah Lipes, Director of Retail Marketing, Lindt & Sprungli





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