2023 UNH Digital Marketing Conference

2023 UNH Digital Marketing Conference
2023 UNH Digital Marketing Conference

We hope you enjoyed the 2019 UNH Digital Marketing Conference - Enrollment is now open for the 2024 UNH DMC!

The 7th Annual UNH Digital Marketing Conference, our first in-person conference in 3 years, was held in the Strafford Room in the Memorial Union Building on the UNH campus, May 12th. 

Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the marketing spectrum.

Social • SEO • Content • Email • Branding • AI • Automation • Trends

Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this marketing immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.

Confirmed general session speakers include:

  • Defining Your "Why" - A Blueprint for Success | Rachel Ballatori, Founder, Mill + Co 
  • The Power of Creativity | Matt Withington, Head of Truly Hard Seltzer, Truly Hard Seltzer
  • AI and Marketing Automation: The Future of Marketing  | Alec Newcomb, CEO, ScaledOn 
  • How A Legacy Brand is Reaching New Audiences | Elisabeth Holden, Assist Director of Digital Marketing, Appalachian Mountain Club 
  • Avoid the Top Mistakes Companies Make When Advertising on Social Media  (They're Not What You Think) | Brad Solomon, Principal, SC Digital

Confirmed breakout presentations include:

  • Harnessing the Power of Your Audience: How to Leverage User-Generated Content for Maximum Impact | Marlana Trombley, Orbit Group
  • From Spam to Glam: Debunking Email Marketing Misconceptions and Transforming Your Campaigns | Christine Lee, HubSpot Academy Assoc. Professor, HubSpot
  • It All Starts with a Website Audit: Or Else You Are Just Guessing | Fred Schall, Owner, Schall Creative 
  • How to Crush Your Job with Generative AI | Chris Battis | Senior Solutions Architect, Jasper.ai

View more speaker information on the "Agenda" and "Instructor Bio" tabs.

Your 2023 Digital Marketing Conference enrollment includes full access to the conference including:

  • Admission to 5 general session presentations
  • Access to 4 topic specific breakout sessions
  • Complimentary breakfast & lunch
  • Free on-site parking
  • All conference materials

Hear what attendees are saying about the 2022 UNH DMC:

"It's great to get out of the four walls of the office and learn what other marketers are seeing and doing!"

"Today was amazing. The day flew by and I feel there was so much value in the content."

"Another great conference. Good presentations. I always leave with new ideas."

" I loved the presenters that had a lot of energy!" 

"The speakers were informative and to the point. Great speaking skills too."

"The conference was great! Lot's of good content and speakers. Thanks so much for organizing!."

"I loved receiving all the links and resources."

 

Digital Marketing
Digital Design
Nonprofit Management
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The 2023 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.

Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot.  Those registered will receive additional information on the location and parking by email one week prior to the conference.

Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.

People attending conference

Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:

9:00am | Welcome to the 2023 UNH DMC

9:10am | General Session
Defining Your "Why" - A Blueprint for Success | Rachel Ballatori, Founder, Mill + Co
Most brands can articulate what they do, or what their product or service is and does. Few brands, however, can articulate why. And not why we believe in ourselves, or why we stand by our product, but why our target audience believes in us, engages with our product or service, and then refers us to others. To understand the why, you need to understand the blueprint of your brand. At Mill + Co., we've developed a highly-detailed, strategic and in-depth process known as the Blueprint Phase, which serves to establish and define your brand purpose, identity, positioning, and your "why". Afterall, you'd never build a home without a blueprint first. Your marketing efforts should be treated with the same level of thoughtfulness, strategy and planning.

9:55am | Break-Out Sessions | You Choose!

  • Harnessing the Power of Your Audience: How to Leverage User-Generated Content for Maximum Impact  | Marlana Trombley, VP of Marketing, Orbit Group
  • From Spam to Glam: Debunking Email Marketing Misconceptions and Transforming Your Campaigns | Christine Lee, Professor Hubspot Academy, HubSpot
    Email marketing isn't dead, but f you need some help bringing your campaigns back to life, this session will walk you through common misconceptions that might be holding you back. Learn how to optimize your email strategy to boost engagement and conversions. Whether you're a seasoned marketer or new to the game, this session will provide practical tips and insights to take your email marketing from spam to glam!

10:45m | General Session
AI and Marketing Automation: The Future of Marketing  | Alec Newcomb, CEO, ScaledOn
Are you looking for a way to power up your marketing skills? This presentation will talk about the exploding world of artificial intelligence and marketing automation with tools like ChatGPT, Jasper.ai, Zapier, and Descript (video).

11:35am | Break-Out Sessions | You Choose!

  • How to Crush Your Job with Generative AI | Chris Battis, Senior Solutions Architect, Jasper
  • It All Starts with a Website Audit: Or Else You Are Just Guessing | Fred Schall, Owner, Schall Creative
    Developing content doesn’t stop after you hit publish.  With a thorough content audit you can create a plan that will help you achieve your goals with the content you already have.  This presentation will take you through the steps to take inventory, identify the low hanging fruit, and create a more powerful content strategy.

12:15pm | Lunch

1:00pm | General Session
The Power of Creativity | Matt Withington, Senior Director of Marketing, Truly Hard Seltzer

1:50pm | General Session
How to Avoid the Top Mistakes Companies Make When Advertising on Social Media  (They're Not What You Think) | Brad Solomon, Principal, SC Digital

2:40pm | General Session

How A Legacy Brand is Reaching New Audiences | Elisabeth Holden, Asst Director of Digital Marketing, Appalachian Mountain Club

2023 UNH Digital Marketing Conference Speakers

2022 UNH Digital Marketing Conference Speakers

  • Kelsey Doherty | Director of Marketing | Red Sox
  • Constance Marie James  | Manager, Hubspot Academy | Hubspot
  • Mark Fleming and Kevin Sennett | Principle and Director of Photography | Lone Spruce Creative
  • Alec Newcomb | CEO | ScaledOn
  • Pete Ricci, Gabriella Servello and Kelly Nylander | Vice President, Director fo Media and Social Media Director | EVR
  • Fred Schall | Owner | Schall Creative
  • Marlana Trombley | VP of Marketing | Orbit Group
  • Anne Richardson | Principal and Media Director | Richardson Media Group

2021 UNH Digital Marketing Conference Speakers:

2020 UNH Digital Marketing Conference Speakers:

2019 UNH Digital Marketing Conference Speakers:

2018 UNH Digital Marketing Conference Speakers:

2017 UNH Digital Marketing Conference Speakers: