Digital Marketing Boot Camp 2.0: The AI Execution Engine

You have a plan. Now it's time to make the machine run using AI and your new skills. 

Most marketers leave workshops with beautiful strategies that die in their inbox. Not this time. In this Boot Camp, you'll build the actual automations, templates, and AI workflows that execute your 2026 Marketing Plan.

No more "I'll set this up later." Get AI working harder for you.

Module 1: The AI Content Engine

 From brand voice to published content

The Problem: You have a Brand Voice Guide from Part I. But every piece of content still starts from a blank page.

  What You'll Build:

• ChatGPT or Claude that writes in YOUR voice (using your Style Guide as the foundation)
• Prompt templates for each content type: social posts, emails, blog intros, ad copy
• A "Content Assembly Line" workflow: research topic → output draft → human polish → publish → distribute

Module 2: GEO — Getting AI to Recommend YOU

Because Google isn't the only game anymore

The Problem: ChatGPT, Perplexity, and Claude are answering your customers' questions. Are they mentioning your brand?

What You'll Build:

  - An LLM citation audit: where (and if) AI tools reference your brand

  - Content optimized for AI citation patterns (not just Google rankings)

  - Off-page GEO tactics: seeding brand mentions in forums, editorial lists, and review sites where AI crawls

 Module 3: The Persona-Powered Email and SMS

Turn Part I buyer personas into customers. It takes more impressions than you think to turn a browser into a buyer.

The Problem: You built data-driven buyer personas. Now every email you send still sounds generic.

  What You'll Build:

  - Persona-specific email sequences with AI-generated personalization

  - Build a flow from your persona → trigger the right sequence

  - How to reuse into other mediums like SMS or social

Module 4: Zapier and Intro to Automation

Who This Is For…

  - Part I graduates ready to operationalize their 2026 Marketing Plan

  - Non profits who need to execute like a team of 5

  - Agency owners who want to systemize client deliverables

  - Marketing managers tired of the "strategy-to-execution gap"

What You'll Leave With

  1. A working AI Content Engine — prompts, templates, and workflow that drafts content in your voice

  2. GEO Playbook — tactics to get cited by ChatGPT, Perplexity, and AI search tools

  3. Automated Outreach Sequences — persona-matched email flows ready to deploy

  4. Self-Updating Scorecard — connected to your data sources with weekly AI summaries

  5. The Mega Automation Pack — n8n/Zapier templates for every workflow we build

The "How Do I Actually Do This?" Guarantee

  Every module follows the same structure:

  1. Here's the problem (5 min)

  2. Here's the solution architecture (15 min)

  3. Now build it with us (30 min hands-on)

  4. Test it before you leave (10 min)

You won't leave wondering "how do I set this up when I get back to the office."

Marlana and Alec have helped hundreds of New England marketing teams be successful with their AI powered marketing endeavors. 

You do not have to have taken part one but you will need to come with a clear idea of who you want to market to, a paid ChatGPT / Copilot / Claude account, a laptop and access to your internal systems you want help automating.