In today's digital world, having a strong online presence is essential for businesses, brands and individuals. This workshop is designed to equip participants with the tools, techniques, and strategies needed to create engaging social media content and build a cohesive online brand. Engage with fellow marketers and learn from one another.
Participants will learn:
Week 1: Foundations of Social Media Strategy
- Understand the unique value propositions of major social media platforms.
- Identify and define key audience segments and align goals with business objectives.
- Develop a foundational social media strategy tailored to your organization/brand.
Week 2: Content That Converts Across Instagram, Facebook, LinkedIn & TikTok
- Recognize content types and trends that resonate on different platforms.
- Craft engaging stories that align with brand voice and target audience.
- Implement a basic content calendar using planning and scheduling tools.
Week 3: Content Design
- Leverage design principles to create visually compelling content.
- Build consistent brand identity across platforms using templates and design tools.
- Use Canva to produce polished content efficiently.
Week 4: Engagement, Analytics, and ROI Across Instagram, Facebook, LinkedIn & TikTok
- Identify the most relevant engagement metrics for social media success.
- Use tools to track and analyze performance.
- Calculate ROI and interpret the impact of social media efforts.
Week 5: Emerging Trends and Advanced Tactics
- Explore and evaluate new social media features and emerging platforms.
- Develop creative strategies for staying ahead of competitors.
- Understand advanced tactics like influencer collaborations and UGC (user-generated content).
Week 6: Team and Leadership Alignment
- Train and align teams around a cohesive social media strategy.
- Create a long-term roadmap that secures leadership buy-in and funding.
- Strategize for maximizing impact with limited resources.
This hands-on workshop is perfect for marketers, small business owners, aspiring influencers, anyone looking to grow their audience and amplify their message online. Whether you're starting from scratch or looking to enhance your current strategy, this course will give you the confidence and creativity to stand out in the digital landscape.
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Fri May 9, 2025
Fri May 16, 2025
Fri May 23, 2025
Fri May 30, 2025
Fri Jun 6, 2025
Fri Jun 13, 2025
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9:00AM - 11:00AM
9:00AM - 11:00AM
9:00AM - 11:00AM
9:00AM - 11:00AM
9:00AM - 11:00AM
9:00AM - 11:00AM
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Live Online (USA Eastern Time)
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Marlana Trombley
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499.00
Workshop Fee
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| 12 | |
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USNH Tuition Benefit Discount
10% Alumni Discount
Discount
UNHOCE Discount
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| 1.2 | |
| PDT-BusDM-02 | |
| 225092 |
Week 1: Foundations of Social Media Strategy
Learning Outcomes:
- Understand the unique value propositions of major social media platforms.
- Identify and define key audience segments and align goals with business objectives.
- Develop a foundational social media strategy tailored to your organization/brand.
Optional Assignment:
- Complete a platform analysis worksheet: Compare the strengths and weaknesses of your Instagram, Facebook, LinkedIn, and TikTok
- Define SMART goals for your social media strategy.
Week 2: Content That Converts Across Instagram, Facebook, LinkedIn & TikTok
Learning Outcomes:
- Recognize content types and trends that resonate on different platforms.
- Craft engaging stories that align with brand voice and target audience.
- Implement a basic content calendar using planning and scheduling tools.
Optional Assignment:
- Create 5 pieces of platform-specific content (e.g., a carousel post for Instagram, a video for TikTok).
- Draft a content calendar for one week, incorporating themes and posting schedules.
Week 3: Content Design
Learning Outcomes:
- Leverage design principles to create visually compelling content.
- Build consistent brand identity across platforms using templates and design tools.
- Use Canva to produce polished content efficiently.
Optional Assignment:
- Design branded templates in Canva for different content formats (e.g., Instagram post, Facebook ad, LinkedIn infographic).
Week 4: Engagement, Analytics, and ROI Across Instagram, Facebook, LinkedIn & TikTok
Learning Outcomes:
- Identify the most relevant engagement metrics for social media success.
- Use tools to track and analyze performance.
- Calculate ROI and interpret the impact of social media efforts.
Optional Assignment:
- Perform a mini analytics audit, using platform insights or analytics tools (e.g., Instagram Insights, LinkedIn Analytics).
- Populate template slide summarizing key findings and recommendations.
Week 5: Emerging Trends and Advanced Tactics
Learning Outcomes:
- Explore and evaluate new social media features and emerging platforms.
- Develop creative strategies for staying ahead of competitors.
- Understand advanced tactics like influencer collaborations and UGC (user-generated content).
Optional Assignment:
- Research and present a 5-minute trend forecast: Highlight a new feature or platform and propose how a brand could leverage it effectively.
- Develop a draft plan for incorporating advanced tactics into an existing strategy.
Week 6: Team and Leadership Alignment
Learning Outcomes:
- Train and align teams around a cohesive social media strategy.
- Create a long-term roadmap that secures leadership buy-in and funding.
- Strategize for maximizing impact with limited resources.
Optional Assignment:
- Draft a social media roadmap for the next quarter, including goals, proposed budget, and a resource allocation plan.
- Prepare a short pitch deck to secure buy-in from stakeholders.
