For the newbie or expert, this two day course will provide you with everything you need to confidently buy digital media. You'll learn how to find and target audiences in Google, Facebook, Amazon etc., as well as establish a budget for your campaign.Learn how to effectively buy Digital, TV, Radio and Print media. You will gain tools, frameworks and systems to make an in-house team lower costs and be more effective.
Who is this course for?
This course will enable you to:
Alec has helped thousands of companies achieve digital success by having a clear and repeatable digital strategy. Save months of your time with this course spread over two days, in two easy to digest three-hour online sessions!
Hear what participants are saying about the Introduction to Digital Media Buying workshop:
Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.