Introduction to Digital Media Buying

For the newbie or expert, this two day course will provide you with everything you need to confidently buy digital media. You'll learn how to find and target audiences in Google, Facebook, Amazon etc., as well as establish a budget for your campaign.Learn how to effectively buy Digital, TV, Radio and Print media.  You will gain tools, frameworks and systems to make an in-house team lower costs and be more effective.  

Who is this course for?

  • Aspiring Marketers
  • Marketing Managers
  • Directors & VP’s
  • Business Owners

This course will enable you to:

  • Write creative briefs and media plans for:
    • B2B Companies
    • B2C Companies
    • Non Profits
  • Introduction to the strengths and weaknesses of each media ecosystem:
    • Google
    • Amazon
    • Facebook
    • Programmatic Digital and exchanges
    • Video/OTT
  • Master how to build media plans that drive ROI for:
    • Google Ad Ecosystem (AdWords, YouTube, Waze, Display)
    • Facebook and Instagram
    • Amazon PPC and Display
  • Systems for in-house Media Buying vs working with a Paid Media Agency
  • Tactics to optimize campaign performance via Weather, Occasions, and Segmentation
  • A proven testing framework to iterate to media success
  • Using effective reporting to optimize your Paid Media

Alec has helped thousands of companies achieve digital success by having a clear and repeatable digital strategy. Save months of your time with this course spread over two days, in two easy to digest three-hour online sessions!


Instructor Bios


Introduction to Digital Media Buying

  • Alec Newcomb

    Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience from running the search engine at Lycos to running marketing for 3 enterprise SaaS companies. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 12:00pm
09:00am - 12:00pm
Live Online
Alec Newcomb
269.00 Tuition