Marketing Automation: Get More Done in Less Time

Are you being asked to do more in the same time?

In the digital age, marketing is no longer just about creativity and content; it's about efficiency and automation. "Marketing Automation: Get More Done in Less Time" is designed to empower marketing professionals with the tools, strategies, and insights necessary to transform how they work. Through this course, participants will learn to leverage automation tools like Zapier, ChatGPT API, Google Sheets, HexoMatic, and HexoWatch to not only increase efficiency but also build a set of tools to create more impactful marketing campaigns.This course will:
  • What is marketing automation? Not just flows in your email marketing but process automation for your day-to-day work.
  • Guide through the selection and utilization of the right automation tools.
  • Master how to integrate automation into existing marketing strategies.
  • Teach you how to monitor your competition for content changes and competitive intelligence

By the end of this course, participants will have gained the knowledge to:

  • Significantly reduce the time spent on repetitive marketing tasks.
  • Improve campaign targeting and personalization.
  • Increase the overall ROI of marketing efforts.
  • Upskill their automation skills to make marketing easier in a world of bots

 Plus, receive practical guidance from Alec throughout as he takes you through exercises that will help build confidence and practical knowledge you can use immediately. 

Get Hands-on experience with:
  • Content Automation: Mastering text tools like to generate website copy, Ad copy, SEO optimized copy, and frameworks to decide what tool is next for your project. 
  • Competitive automation. Automate your research and competitive intelligence.
  • Master Zapier automations to add a third gear to your marketing operations.
With practical examples from a diverse range of industries, this online program gives business managers and leaders the opportunity to gain an understanding on how marketing automation can help drive innovation and customer growth. From retail to non-profits, – if you have a role marketing, then upgrade your skill set today, and learn a skill of a lifetime in Marketing Automation.


Instructor Bios


Marketing Automation: Get More Done in Less Time

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

09:00am - 03:30pm
Live Online (USA Eastern Time)
Alec Newcomb
289.00 Workshop Fee
USNH Tuition Benefit Discount
PDT - 10% Alumni Discount
UNH Extension Discount
REEO Discount
New to NH Discount