Molly is the Global Digital Marketing Manager at Ben & Jerry's. She is responsible developing, planning, cascading and guiding digital marketing activations across Ben & Jerry’s 35 global markets. With Ben & Jerry’s being such a multi-dimensional brand, objectives can range from e-commerce sales, to increased brand love, to driving digital activism. Molly was previously a media buyer at 360i in NYC and is a big believer in the power of technology, data and analytics.