Frank Hwang

Frank is responsible for taking a professional sports team and transforming it into a global brand platform by creating a lifestyle ethos that can be carried across the entire global EF community from customers to teachers to staff. Prior to EF, he helped re-imagine Sperry's brand, returning to its classic roots. He also brought the Timberland brand and its products to life across the consumer journey. He has worked on Timberland’s Global Brand team, focused on high growth product categories, influencer and content strategies. Previously, he was the Global and North American Marketing Director for Cannondale Bicycles and ran the digital experience for Gillette while at Digitas. He is a regular speaker at Boston College as well as for SocialMedia.org. He’s a graduate of Bowdoin College as well as Boston College’s MBA program. Most importantly, he’s a dad and a husband, keeping up with his family on snow, surf, bikes and anywhere in-between.