We hope you enjoyed the 2019 UNH Digital Marketing Conference - Enrollment is now open for the 2020 UNH DMC!
The UNH DMC is back for 2019! Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 3rd Annual UNH Digital Marketing Conference.
Social • SEO • Amazon • Content • Email • Branding • Video • Inbound
Confirmed general session speakers include:
Confirmed breakout presentations include:
View more speaker information on the "Agenda" and "Instructor Bio" tabs.
Your 2019 UNH DMC registration includes full access to the Digital Marketing Conference including:
Register by April 26 and Save! $299 if registered by April 26, $349 after April 26.
Hear what attendees are saying about the 2018 UNH DMC:
"I truly enjoyed this conference. It was all valuable information looking to the future and what I hope to do as I focus on digital marketing and communications."
"Another great conference. I learned some really great stuff and am excited to put things into action back at the office."
"The conference was great and I definitely got a lot out of it in terms of technical learning and professional skills."
"This was an EXCELLENT series and I will definitely be interested in attending each year."
"I flew up from Lancaster, PA and it was worth the trip!"
"The presentations were great and an excellent value for the material."
"The speakers were excellent and engaging. The content presented during the presentations was very useful."
The 2019 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.
Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot. Those registered will receive additional information on the location and parking by email one week prior to the conference.
Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.
Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:
Charlene "Ignites" DeCesare has been a trusted advisor to executives and organizations around the world for more than two decades. As CEO of Charlene Ignites, LLC and Founder of Firewalk Sales, she specializes in helping smart, ambitious business builders accelerate growth at the intersection of sales and marketing. Before developing her personal brand into a full-time business venture, Charlene co-founded Tuition Advisory Services, now owned by Bright Horizons. Prior to that, she spent 10 years at Gartner, Inc. leading an international sales team, and was formerly Vice President of Sales & Marketing at Boardroom Events. Charlene has a B.S. in Communications from Emerson College and an M.B.A. in Sales & Marketing from Rivier University. She is a Professional Member of the National Speakers Association and a Nationally Certified Brain-Based Success Coach. She lives on a lake in Salem, NH with her husband of twenty years and their two children.
Nicole Driscoll, Global Digital Marketing Specialist for Ben & Jerry’s ice cream, has always been fascinated by the combination of art and science behind building successful marketing strategies. Originally with an agency background in youth marketing, Nicole soon discovered she could combine her marketing expertise with another of her passions – food! Nicole has worked on CPG marketing strategy for the past 7 years, building brands and digital strategies for businesses of all sizes and stages of growth. The quickly evolving landscape of digital marketing captured Nicole’s attention as the perfect canvas on which to apply the scientific method to building better brands and connecting with consumers in authentic ways.
Adam Flaherty founded Anchor Line in 2011 after several successful years as an independent videographer and editor. Since its inception, the company has grown and evolved into an impressive team of creative video specialists producing high end commercials, web and social media content, and animation for local businesses and international brands alike. More than work, Adam loves exploring and adventuring with his wife and two young daughters.
Christina is a Digital Marketing Strategist with over a decade of marketing experience, focusing the past ten years on digital lead generation and website optimization. Christina is versed in search engine optimization, from site audits to complex strategy and individual tactical plans. Working primarily within the hospitality, healthcare, food and B2B financial, tech, and legal services, Christina has supported her clients’ business growth through successful digital marketing strategies.
Learn from Alec Newcomb who has helped numerous Top 100 Amazon brands as well as many small New England companies find success selling on Amazon. Alec Newcomb has spent 18 years in a variety of digital leadership roles, from running the early search engine, Lycos, to his current position as CEO of ScaledOn. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.
Candy, Creative Director at Snowbird Creatives, is a former photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors. She has helped both B2B and B2C organizations to achieve business goals through expertly crafted, original content. Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a results-driven, content-creating powerhouse.
Kate is the VP of Marketing at NEMO Equipment in Dover, NH, where she leads marketing, creative, and brand strategy. NEMO is an award-winning designer of outdoor adventure gear, including tents, sleeping bags, sleeping pads, and camp furniture. Kate joined NEMO from neighboring Vermont, and brought more than 15 years of experience in branding and marketing, having led teams in large enterprises, small start-ups, big government, and as a consultant. She now lives on the seacoast and gets outside adventuring with her family and friends whenever possible.
Part marketing trailblazer and part project management master, Joe is the Marketing Manager at Altos in Manchester, NH where he is responsible for overseeing (and executing) the marketing efforts for both the company and clients. Originally from Bedford, MA and a graduate of Fitchburg State University, Joe has a diverse background in marketing, communications and business, having worked at small (self-employed) and large companies that have allowed him to understand the unique challenges that face both business types. When not at work, or enjoying outdoor activities (just ask him about skiing), Joe kicks back at his home in Merrimack with his wife and three beautiful daughters.
Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.
Upon graduating from Emerson College in 2007 with a degree in Visual and Media Arts, Stacey ventured to Los Angeles to start a career in media. She soon discovered her passion for communication, and put her talents to work writing content for brands. She joined the Schall Creative team in 2011 and now serves at Director of Inbound Marketing. Stacey is always consuming information, which means she can be a bit of a know-it-all at a dinner party. But she also has a talent for developing the perfect message for brands, and bringing great results through her content. In her spare time, she enjoys running, playing soccer and chasing her kids around. She also sits on the board of Girls at Work, Inc., a non-profit dedicated to empowering girls facing adversity.
Marlana is Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.
She currently is the VP of Marketing at Orbit Group and Interim CMO at Zoom Telephonics.
Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.
Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.
Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.
Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!
2019 UNH Digital Marketing Conference Agenda
9:00am | Welcome to the 2019 UNH DMC
9:05am | General Session
Measuring Success: Understanding your Digital Objectives and Reporting What Matters | Kate Paine, VP of Marketing, NEMO Equipment
9:55am | General Session
The Consumer Journey - it's not just about selling product | Cassie Heppner, Director, Global Marketing, Timberland
In today’s digital first world consumers are bombarded with messages every second. This presentation will talk about how Timberland PRO evolved its brand positioning, created content to drive emotional connections, and ultimately build consumer loyalty. We’ll explore how content was deployed across different media tactics to build brand resonance, showcase product proposition, to connect with new consumers.
10:40am | Break-Out Sessions | You Choose!
11:25am | General Session
Lessons from the Front Lines: Using Amazon as a Media Channel, not just E-Commerce | Alec Newcomb, CEO, ScaledOn & Phillip Diehl, Director of Ecommerce, Terry Bicycles
12:15pm | Lunch
1:00pm | General Session
#DoDamage: Turning a Record Season into Record Social | Kelsey Doherty, Digital Media Manager, Boston Red Sox
Take a look back at the Red Sox historic 2018 season and how their digital marketing team capitalized on their World Series run.
1:50pm | Break-Out Sessions | You Choose!
2:35pm | Break-Out Sessions | You Choose!
3:20pm | General Session
Defining the Role of Social Media for Your Brand | Nicole Driscoll, Global Digital Marketing Specialist, Ben & Jerry's