2019 Digital Marketing Conference

The 2019 UNH Digital Marketing Conference will take place in the Strafford Room in the Memorial Union Building (83 Main Street, Durham, NH) on the campus of the University of New Hampshire.

Free parking will be available for all conference attendees in the UNH Campus Crossings Visitor Lot.  Those registered will receive additional information on the location and parking by email one week prior to the conference.

Breakfast and lunch will be provided at the conference and is included in the cost of enrollment.
 

Lodging accommodations in Durham within walking distance of the UNH Digital Marketing Conference:

• Holiday Inn Express Durham - UNH
• Three Chimneys Inn

2019 UNH Digital Marketing Conference Agenda

9:00am | Welcome to the 2019 UNH DMC

9:05am | General Session
Measuring Success: Understanding your Digital Objectives and Reporting What Matters | Kate Paine, VP of Marketing, NEMO Equipment

9:55am | General Session
The Consumer Journey - it's not just about selling product | Cassie Heppner, Director, Global Marketing, Timberland
In today’s digital first world consumers are bombarded with messages every second. This presentation will talk about how Timberland PRO evolved its brand positioning, created content to drive emotional connections, and ultimately build consumer loyalty. We’ll explore how content was deployed across different media tactics to build brand resonance, showcase product proposition, to connect with new consumers.

10:40am | Break-Out Sessions | You Choose!

• The Ultimate Social Media Content Framework | Marlana Trombley, Founder, Prosper Peak
  Social Media marketing has taken the lead as one of the top ways to build your business and share your content. In this 35 minute presentation, get caught up on the most recent changes across the top social media platforms. Learn critical techniques for measuring your engagement rates, understanding your customer’s preferences, and sustaining a workable framework to position your content for success.
• Best Practices for Lead Magnets that Convert | Candy Osborne, Owner & Creative Director, Snowbird Creative
  "Lead magnet" is the trendy term for content waiting on the other side of a successful form fill.  It's an offer for your prospects that they get in exchange for sharing their name and email address with you. But what is worthy of the all-mighty form fill?  What are the components of a great piece of content?  What kind of content actually converts?  Join this session to learn best practices of using content to attract new leads.
• Video Creation: 6 Questions to Consider Before Yelling "Action!" | Adam Flaherty, Co-Owner, Anchor Line
  Whether you're new to creating video content for your business or you're a video veteran, it's beneficial to have some guiding principles to consider before you jump right into filming.  We'll address 6 high level questions that will help you shape your content to resonate with your audience and position your videos for success.

11:25am | General Session
Lessons from the Front Lines: Using Amazon as a Media Channel, not just E-Commerce | Alec Newcomb, CEO,  ScaledOn & Phillip Diehl, Director of Ecommerce, Terry Bicycles

12:15pm | Lunch

1:00pm | General Session
#DoDamage: Turning a Record Season into Record Social | Kelsey Doherty, Digital Media Manager, Boston Red Sox
Take a look back at the Red Sox historic 2018 season and how their digital marketing team capitalized on their World Series run.

1:50pm | Break-Out Sessions | You Choose!

• Emails You Should be Sending to Generate Instant Results | Marlana Trombley, Founder, Prosper Peak
  Discover how email marketing can transform your business and why it is critical investment. In this 35 minute presentation, you will gain fundamental tools for building your email list, boosting your engagement rates, and positioning your content for success. Walk away with six detailed, reliable email outlines that you can implement for instant results.
• From the Funnel to the Flywheel: How HubSpot Is Helping Businesses Grow Better in 2019 and Beyond | Guillaume Delloue, Principal Channel Consultant, HubSpot
  We all know and love the funnel. It's a simple yet powerful way to visualize your sales and marketing efforts. But these days it fails to properly convey what companies must do to attract, engage and delight their customers. Enter the Flywheel. Learn how this new methodology can help your organization thrive in a customer-centric world.
• SEO Best Practices for Today's Changing Technology Landscape | Christina Jackson, Digital Strategist, Jackson Marketing 
  Ever wonder how to optimize your website so that your business shows up in Google Snippets when someone searches key topics related to your services?  Are the details of your business showing up without your key business information?  Or are you just simply trying to stay ahead of your competitors showing up ahead of you for highly searched and relevant terms?  Join us for SEO best practices and the impact of today’s technology on search results and user behaviors.

2:35pm | Break-Out Sessions | You Choose!

• Maximizing Success at the Intersection of Sales & Marketing | Charlene "Ignites" DeCesare, Founder, Firewalk Sales
  There are some well-known definitions of “marketing” vs. “sales.”  Mentally, many people draw a well-known line between the two strategies and the resources needed to execute on them.  Yet, for many organizations, there is no line.  Despite great intentions, resources are tight.  Everyone is doing everything and figuring out how to grow along the way.  This session focuses on key principles that can be applied across the growth strategy landscape.  Learn how to get everyone on the same page to build mindshare, bring in leads, and create the best possible chance of making real money.
• Strategic Use of Landing Pages in Digital Advertising | Joe Savitch, Marketing Manager, Altos
  Landing pages… you have heard of them but do you need them?  YES, yes you do! If you are spending money on digital advertising, (Google Ads, Bing, Facebook) email, etc. what happens to that traffic when it gets to your site?  Are you just dropping every visitor from every channel on your homepage?  No, no no… we can do better than that! 
• Content Audit: Identify Your Goals, Take Inventory, and Make Better Use of Your Content | Fred Schall, Co-Owner, Schall Creative & Stacey Schall, Co-Owner, Schall Creative
  Developing content doesn’t stop after you hit publish.  With a thorough content audit you can create a plan that will help you achieve your goals with the content you already have.  This presentation will take you through the steps to take inventory, identify the low hanging fruit, and create a more powerful content strategy.

3:20pm | General Session
Defining the Role of Social Media for Your Brand | Nicole Driscoll, Global Digital Marketing Specialist, Ben & Jerry's