Overview

UNH Digital Marketing Conference
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2021 UNH Digital Marketing Conference

Social • SEO • Content • Analytics • Email • Branding • Video • UX • Mobile

The UNH DMC is back and ONLINE for 2021!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 5th Annual UNH Digital Marketing Conference.

Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this digital immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.


Confirmed General Session Presenters Include:

  • Rick Almeida | Vice President of Ecommerce | Puma | Digital First Strategy
  • Emily Gervais | Director of Marketing | Boston Celtics | #BleedGreen
  • Alec Newcomb | CEO | ScaledOn | Marketing Lessons from Covid and 5 Tactics to Improve Your ROI
  • Lisa Carter | Chief Engagement Officer | DWP Marketing | Digital Marketing in a Post-Covid Economy

Confirmed breakout presentations include:

  • How to Simplify your Brand Message to Get Customers to Engage | Candy Osbourne | Snowbird Creatives
  • Activating a Community on Facebook that turns Strangers into Brand Advocates | Marlana Trombley | Orbit Group
  • Sharpen Your Content Marketing with an SEO Audit | Fred Schall | Schall Creative
  • Creating SMART Digital Marketing Goals for Nonprofits | Hannah Coen-Salamanca | Cookson Communications
  • Using Video to Enhance Your Marketing | Nathaniel White-Joyal | President | Scout Digital

Hear what attendees are saying about the 2020 UNH DMC:

   "Truly enjoyed it. Good selection of breakout sessions!"
   "It was definitely a full day filled with valuable information."
   "The event was very well organized and I enjoyed joining the different rooms as breakout sessions."
   "Very engaging and gave real-world examples which I find fascinating and illustrative."
   "Enjoyed the digital format as far as being able to quickly jump between sessions."
   "Fantastic job engaging us and sharing examples!"
   "Great content! Thanks for making it a smooth experience."

Register by April 30 and Save! $99 if registered by April 30, $149 afterward

 

Digital Marketing Certificate Program 

View all PD&T business programs here.

Instructor Bios

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2021 UNH Digital Marketing Conference

  • Alec Newcomb

    Alec Newcomb brings 18+ years of digital marketing experience and has helped companies do over 1 billion in CPG ecommerce sales for Unileiver, P&G, Kellogg’s, SC Johnson, McCormick, Kraft, Nestle, Coke-Cola, GSK, KraftHeinz. He has taught classes at the University of Vermont, University of New Hampshire, Champlain College and various digital boot camps on marketing, ecommerce, and analytics. He is a frequent industry speaker at Nielsen events, ERA, Consumer Goods Forum, Internet Retailer and Mobile Marketing Forum.

  • Candy Osborne of Snowbird Creatives

    Candy Osborne

    Candy, Creative Director at Snowbird Creatives, is a former photojournalist in the U.S.M.C. and civilian storyteller with more than 25 years of experience creating content and connecting with audiences to elicit desired behaviors.  She has helped both B2B and B2C organizations to achieve business goals through expertly crafted, original content.  Candy’s eclectic experience spanning print, video, and digital mediums combined with her journalism roots make her a results-driven, content-creating powerhouse.

  • Emily Gervais

    Emily is the Director of Marketing for the Boston Celtics.  She results-driven team player that thrives in opportunities that both challenge and embrace my passions for conceptualizing creative marketing plans and executing dynamic projects. With over 9 years of experience in integrated marketing, she aims to leverage the world’s leading brands in unique and inspiring ways.

  • Fred Schall

    Fred Schall

    Fred Schall started his love affair with web design and development in the late 90's. He has dual degrees in Computer Science and Web Development. He currently teaches Advanced Web Design and User Experience at Southern New Hampshire University. Fred worked for a few large agencies in Southern California, developing campaigns for large brands such as DirecTV, Petco, and Powerade. In 2009 he became the Co-Owner of  Schall Creative, moved the company to Manchester in 2010 and continues to thrive for his work every day.

  • Hannah Coen-Salamanca

    Hannah is a passionately curious communicator with experience working in nonprofits, higher education and financial technology. She is at ease with wearing a variety of hats, including writer, social media strategist, email marketer and project manager. As a transplant to New Hampshire from Washington, D.C. and Wichita, Kansas, Hannah is an adaptable go-getter that knows how to stay calm under pressure and push initiatives forward.

  • Lisa Carter

    Lisa Carter is a serial entrepreneur with a passion for building brands. As the owner and chief engagement officer of Drinkwater Marketing and Productions she works with small businesses and large size enterprises to develop brand, digital and event marketing strategies to drive revenue. Prior to launching Drinkwater,She spent 20+ years in the corporate sector building product and brand strategies for top fortune 500 companies such as The Limited Corporation, Timberland Footwear and Staples Inc.

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group and Interim CMO at Zoom Telephonics.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

  • Nathaniel White - Joyal

    If you know Scout, you know Nathaniel (Nat). Over the last 10 years, Nat has developed high-performing marketing strategies using video content throughout the sales funnel to drive results. His company, White + Joyal Creative was successfully acquired by Scout Digital in 2019. You may recognize our logo as his faithful companion, Yogi.

  • Rick Almeida

    Rick is the Vice President of Eccomerce for the Puma Group.  He is an experienced leader with demonstrated accomplishments and deep expertise across a range of marketing and commercial disciplines. Over twenty years experience with brands Puma, Clarks, and Stride Rite.

Agenda

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2021 UNH Digital Marketing Conference

Confirmed 2021 UNH DMC Presentations Include:

 

Digital First Strategy: Learn how Puma is evolving and adapting its business strategy and operations to lean into new capabilities and to acquire new and inspire existing customers
Rick Almeida | VP Ecommerce | Puma 

 

Activating a Community on Facebook that Turns Strangers into Brand Advocates
Marlana Trombley, VP of Marketing | Orbit Group

 

Sharpen Your Content Marketing with an SEO Audit
Fred Schall | Owner | Schall Creative 

 

Marketing Lessons from Covid and 5 Tactics to Improve Your ROI
Alec Newcomb | CEO | ScaledOn

 

#BleedGreen
Emily Gervais | Director of Marketing | Boston Celtics

 

Creating SMART Digital Marketing Goals for Nonprofits

Hannah Coen-Salamanca | PR Account Executive | Cookson Communications

 

Using Video to Enhance your Marketing
Nathan White-Joyal | President | Scout Digital  

 

How to Simplify your Brand Message to Get Customers to Engage
Candy Osborne | Founder | Snowbird Creatives

 

Digital Marketing in a Post-Covid Economy
Lisa Carter | Chief Engagement Officer | DWPMarketing
 

Speakers

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2021 UNH Digital Marketing Conference

2021 UNH Digital Marketing Conference Speakers:

2020 UNH Digital Marketing Conference Speakers:

2019 UNH Digital Marketing Conference Speakers:

2018 UNH Digital Marketing Conference Speakers:

2017 UNH Digital Marketing Conference Speakers:

This course is currently unavailable.