2020 UNH Digital Marketing Conference

2020 UNH Digital Marketing Conference
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We hope you enjoyed the 2020 UNH Digital Marketing Conference - Enrollment is now open for the 2021 UNH DMC!

Social • SEO • Content • Analytics • Email • Branding • Video • UX • Mobile

The UNH DMC is back and ONLINE for 2020!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 4th Annual UNH Digital Marketing Conference.

Confirmed General Session Presenters Include:

Breakout Sessions Include:

  • Social Media Resources for Small Business | Hannah Coen-Salamanca | Cookson Communications
  • Fostering Culture Through a Rebrand: 10 Ways Technology Powers Process & Culture | Jessica Kellogg | Rumbletree
  • Smartphone Video Production Tips & Tricks | Candy Osborne | Snowbird Creatives
  • Meeting Your Customer Where They Are Now | Joe Savitch | Altos
  • How UX Research Can Impact Sales & Marketing | Fred Schall | Schall Creative
  • 5 Psychological Hacks to Implement into Your Content Marketing Strategy Right Now | Marlana Trombley | Orbit Group

Hear what attendees are saying about the 2019 UNH DMC:

"Lots of solid information delivered by experts who were very skilled speakers and truly knew their topics. It was an inspiring day!"

"This was my first time attending and I thought it was awesome to be among like-minded people. The speakers were great!"

"It was a great mix of different brands that helped bring light to what is trending in the field and what strategies and skills are important for success. I liked the presentations and found useful points to take away about developing and executing strategy as well as positioning opportunities within our market."

"Inspirational, educational, and fun!"

"I thought the conference was fabulous. I learned some great information that I am going to use starting immediately." 

"An excellent experience; true professional development!"

Digital Design
Digital Marketing
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Confirmed 2020 UNH DMC Presentations Include:

AB Testing to Save On Development; Refine Your Website Strategy Before You Invest in Major Changes
Sarah Beaudoin | Digital Marketing Manager | Planet Fitness 

The Voice of the Customer (and why happy customers are your greatest marketing channel)
Kevin Dunn | Manager,  HubSpot Academy Education | HubSpot
Loyal customers grow a business faster than sales or marketing.  However, if we never ask for customer feedback, we’ll never understand what drives customer satisfaction.  If we don’t know what drives satisfied customers, it will be impossible to create customer loyalty.  But just asking for feedback isn’t enough.  You need to properly analyze and prioritize feedback and drive action-orientation around it—and voice-of-the-customer optimization is your playbook.

Managing the Unexpected Through Digital Marketing
Frank Hwang | VP of Marketing | EF Pro Cycling 

A Battle-Tested Digital Marketing Framework to Drive ROI
Alec Newcomb | CEO | ScaledOn
We are all being asked to do more with less. Alec will share his marketing framework and tools used by hundreds of B2C and B2B companies to help prioritize what tactics are working and what is not.  We will cover: How do you help explain to your boss using the Math of "No" vs "Not at this price". How to use the framework to Wage the war against marketing complexity. 3 low-cost digital tactics to deliver a positive ROI for next week. 

Social Media Resources for Small Business
Hannah Coen-Salamanca |  PR Account Executive | Cookson Communications

Fostering Culture Through a Rebrand: 10 Ways Technology Powers Process & Culture
Jessica Kellogg | President | Rumbletree  

Smartphone Video Production Tips & Tricks
Candy Osborne | Founder | Snowbird Creatives
This session is a preview of DIY Smartphone Video Production for Marketing, a 6-hour workshop that is a part of the UNH Digital Marketing Certificate. This sneak peek will explore compelling reasons to include video in your marketing tactics; Ideas on the types of video to create; Basic shooting and editing tips; and best practices for social media.

Meeting Your Customers Where They Are Now
Joe Savitch | Marketing Manager | Altos
As we begin this next phase of re-entry we have to make sure our customers are ready to meet us again. It is VERY possible that they aren’t right where we left them… but they are not gone. Our behaviors have changed over the past few months and our businesses needs to be ready to adapt to that change as well.  In this sessions we'll discuss changes in consumer behavior online/offline; Help you evaluate how your business fits into your customers life ‘now’; Give you a framework for assessing your digital presence; and share 3 tactics you can use to help speed up this re-entry process.

How UX Research Can Impact Sales & Marketing
Fred Schall | Owner | Schall Creative
A small business or organization needs to be thinking about how their online visitors are using the company website.  What products or services are users visiting most and why?  Is the checkout process smooth and efficient?  Can there be improvements when we think about customer service online?   In this breakout session, you will learn the importance of discovering what is on the other side of the table by conducting online surveys, user interviews, analytics and focus groups.  We will explore having a conversation from client focused projects to user focused experiences by leveraging tools like Google Analytics, Hotjar and marketing automation platforms.  The goal is to make continuous website enhancements that have a purpose, that are measurable and ultimately, that create an impact in sales and marketing for an organization.

5 Psychological Hacks to Implement into Your Content Marketing Strategy Right Now 
Marlana Trombley | VP of Marketing | Orbit Group

2021 UNH Digital Marketing Conference Speakers:

2020 UNH Digital Marketing Conference Speakers:

2019 UNH Digital Marketing Conference Speakers:

2018 UNH Digital Marketing Conference Speakers:

2017 UNH Digital Marketing Conference Speakers: