Fundraising in the Digital Age: AI-Powered Approaches That Work

Fundraising is changing fast, and AI is here to help you stay ahead. In this 2-hour online course, you’ll learn how to harness the power of AI to work smarter, not harder. Discover how to identify high-potential donors, craft personalized outreach that resonates, and automate time-consuming tasks so you can focus on building meaningful relationships. Plus, we’ll explore the behavioral economics behind donating, uncovering what motivates people to give and how AI can help you tap into those instincts to inspire generosity. Packed with real-world examples, hands-on exercises, and practical tips, this course will show you how to use AI to raise more funds, engage donors, and measure impact—without losing the human touch that makes fundraising truly effective. Whether you’re just starting out or ready to scale, this course gives you the tools to make AI work for your mission.

Course Outcomes:
By the end of this course, you’ll be able to:

1. Spot the donors most likely to give—and when to ask.
2. Personalize outreach that feels genuine and drives results.
3. Automate tedious tasks to free up time for what really matters.
4. Craft donor experiences that spark connection and generosity.
5. Use behavioral insights to motivate giving and boost engagement.
6. Measure your impact with AI tools that make it easy to share success stories.
7. Navigate the ethical challenges of using AI while keeping donor trust.