Google Ads smartphone shopping

Google Ads: The Basics & Beyond

Utilizing Google Ads (formerly AdWords) in your digital marketing plan has now become the gold standard. Are you taking advantage of all that it has to offer your business? Are you invested in an in-house resource to manage campaigns or are you still outsourcing to an agency? If done well, Google Ads can yield incredible returns for almost all businesses - But if you don’t know what you are doing you can waste a lot of time, energy, and money!

This workshop will start with an overview of the Google Ads platform and then dive into the tools, strategy, and tactics needed to utilize the platform. We will also cover tracking and reporting by using another Google product, Google Tag Manager.

You will leave class with at least one Google Ads campaign that you can start running for your business right away!

Google Ads Digital Badge:

Participants who successfully complete the Google Ads program will automatically receive a digital badge micro-credential that verifies their accomplishment and skill that can be shared on social media, blogs and online portfolios.  

Upon completion of the Google Ads workshop, participants will receive an email with further information on claiming their badge. For more information on digital badges with UNH PD&T, click here.


It is recommended that students bring a laptop computer (PC or Mac) to class.


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What You Will Learn


Google Ads: The Basics & Beyond

Workshops topics will include:

  • Google Ads introduction/examples
  • Platform interface
  • Keyword Research Basics
  • Ad Copy Basics
  • Campaign Setup 
  • Measurement & Reporting
  • Hands On Portion (computer required)
  • Setting up your own Google Ads account 
  • Linking it to other Google Properties (analytics)
  • Keyword Research
  • Ad Copy Creation
  • Live review and feedback
  • Wrap Up & Questions

Instructor Bios


Google Ads: The Basics & Beyond

  • Joe Savitch

    Joe Savitch

    Part marketing trailblazer and part project management master, Joe is the Director of Marketing and Operations at Altos in Manchester, NH where he is responsible for overseeing (and executing) the marketing efforts for both the company and clients.  Originally from Bedford, MA and a graduate of Fitchburg State University, Joe has a diverse background in marketing, communications and business, having worked at small (self-employed) and large companies that have allowed him to understand the unique challenges that face both business types.  When not at work, or enjoying outdoor activities (just ask him about skiing), Joe kicks back at his home in Merrimack with his wife and three beautiful daughters.

This course is currently unavailable.