IMPORTANT NOTICE: This program is scheduled as a face-to-face classroom training during the Fall 2020 semester, but may be moved online due to future recommendations for distance learning due to the Novel Coronavirus (COVID-19). Any updates will be posted on this page and all enrolled students will be notified by email of any anticipated curtailments.
Utilizing Google Ads (formerly AdWords) in your digital marketing plan has now become the gold standard. Are you taking advantage of all that it has to offer your business? Are you invested in an in-house resource to manage campaigns or are you still outsourcing to an agency? If done well, Google Ads can yield incredible returns for almost all businesses - But if you don’t know what you are doing you can waste a lot of time, energy, and money!
This workshop will start with an overview of the Google Ads platform and then dive into the tools, strategy, and tactics needed to utilize the platform. We will also cover tracking and reporting by using another Google product, Google Tag Manager.
You will leave class with at least one Google Ads campaign that you can start running for your business right away!
It is recommended that students bring a laptop computer (PC or Mac) to class.
Workshops topics will include:
Part marketing trailblazer and part project management master, Joe is the Marketing Manager at Altos in Manchester, NH where he is responsible for overseeing (and executing) the marketing efforts for both the company and clients. Originally from Bedford, MA and a graduate of Fitchburg State University, Joe has a diverse background in marketing, communications and business, having worked at small (self-employed) and large companies that have allowed him to understand the unique challenges that face both business types. When not at work, or enjoying outdoor activities (just ask him about skiing), Joe kicks back at his home in Merrimack with his wife and three beautiful daughters.