Liz Holden is the Assistant Director of Digital Marketing at the Appalachian Mountain Club (AMC), where she manages email marketing, and paid advertising and contributes to the organization’s marketing and content strategy. Prior to her 7 years at AMC, Liz previously worked in communications roles at the Initiative for a Competitive Inner City and Duke University. Liz has an M.A. in Urban and Environmental Policy and Planning from Tufts University and a B.A. in English and a B.S. in Environmental Conservation from UNH. Liz lives in Salem, MA, with her husband and daughter and is an avid hiker, skier, and paddler.