Jessyca Keeler joined Ski New Hampshire as Executive Director in 2014.  Her responsibilities with the non-profit, statewide trade association include working to support the state’s ski industry through promotional efforts, advocacy and legislative work, and educational opportunities for members.  Developing partnerships with related organizations and agencies, such as with various state government departments, NH-based tourism and business associations, and assorted non-profit organizations, is an important element of much of the work she does and a key to building successful programs.  For several years prior to joining Ski NH, Jessyca owned Align Partnerships, a consulting company that assisted clients with sponsorship development, promotional programs, and marketing efforts.  While she got her start in partnership marketing and the ski industry with the Olympic Regional Development Authority (ORDA) in Lake Placid, NY, she developed her skills at leveraging sponsorship programs during her years as the Director of Partnership Marketing for American Skiing Company, where she worked with a number of Fortune 500 companies to develop and implement partnership programs at the company’s nine resorts nationwide.