Matt Withington is the Head of the Truly Hard Seltzer brand and the 2022 Ad Age Brand Marketer of the Year. As a marketer, Matt believes in the power of bold creativity and cultural connection to drive brand relevance and growth. Prior to leading the Truly Hard Seltzer brand, Matt served as the Head of the Samuel Adams beer brand and was a key architect of the ‘Your Cousin From Boston’ campaign. Matt holds two master’s degrees, an MBA from the University of New Hampshire and an MS in Integrated Marketing Communications from Northwestern University.