Pete Ricci

Pete is the vice president of EVR Advertising.  A native to the agency industry for 20 years, Pete guides EVR’s creative marketing services from both a messaging and ROI perceptive. He works on several omni channel campaigns, including both brand and direct response campaigns.

Pete balances left brain sensibility and right brain creativity, fostering a collaborative spirit that holds true to the agency’s roots. His curiosity sparks an intense desire to get into the mind of the consumer, something that lends nicely to customer acquisition strategy. Working as a bridge to the accounts and media teams, Pete routinely helps mold various agency skill sets together into the next big integrated healthcare campaign.

The multiple industry evolutions Pete has lived through continually fuels his enthusiasm for new trends and the next big thing.