Sarah Lipes is the Director of Retail Marketing at Lindt & Sprüngli, USA. She started her career in finance, but after receiving her MBA moved into Brand Management due to the perfect marriage of budget management and consumers trends. In the last 5 years at Lindt, she has worked in the direct to consumer landscape overseeing many different marketing functions. Her passion for innovation started early in her career where she would do annual flavor launches at Ocean Spray. At Lindt, she has brought more than 50 packaging and chocolate product launches in her tenure.  She now leads a dynamic marketing team in creating memorable moments for Lindt enthusiasts across all categories and seasons.