2022 UNH Digital Marketing Conference

2022 UNH Digital Marketing Conference
Digital Marketing Conference
PDT-BusMK-38

We hope you enjoyed the 2022 UNH Digital Marketing Conference - Enrollment is now open for the 2024 UNH DMC!

The UNH DMC is back for 2022!  Hear from regional industry leaders and local agency experts on the latest trends, tools, and tricks from across the digital marketing spectrum at the 6th Annual UNH Digital Marketing Conference.

Social • SEO •  Content • Email • Branding • Video • Google Analytics

Whether it’s building your brand, creating customer loyalty, increasing sales, or improving leads, this digital immersion will give you actionable insights and key strategies to produce more productive outcomes with your marketing.

Confirmed General Session Presenters Include:

  • Kelsey Doherty | Director of Marketing | Red Sox |  City Connect: Influencers, Organic Social and Player Participation 
  • Constance James | Manager, HubSpot Academy | HubSpot | Reducing Flywheel Friction with Customer Education
  • Alec Newcomb | CEO | ScaledOn | Five Marketing Playbooks for an Inflationary World
  • Anne Richardson | Principal and Media Director | Richardson Media Group  | Balancing Beliefs and Business

Confirmed breakout presentations include:

  • Ugh, Moving to GA4: What does it mean for my Business? | Alec Newcomb | CEO | ScaledOn
  • 2022 Digital Marketing Trends: What’s Hot and What’s Not | Pete Ricci, Gabriella Servello, Kelly Nylander | Vice President | EVR Advertising
  • The Power of Storytelling in Advertising | Mark Fleming and Kevin Sennett | Creative Director and Director of Photography | Lone Spruce Creative
  • The Psychology of Trust: What is Social Proof & How To Implement It Across Your Marketing | Marlana Trombley | VP of Marketing and PR | Orbit Group 
  • Why User Flows are Essential for Digital Product Designs and Marketing Websites | Fred Schall | Co-Owner | Schall Creative

View more speaker information "Instructor Bio" tabs.

Your 2022 UNH DMC registration includes full access to the Digital Marketing Conference including:

  • Admission to 4 general session keynote presentations
  • Access to 5 topic specific breakout sessions
  • Recordings of presentations

Register by April 30 and Save! $99 if registered by April 30, $199 after April 30.

Hear what attendees are saying about the 2021 UNH DMC:

   "The sessions were excellent. I had a hard time choosing the breakout session. I would love to see all of them if possible!"
   "Very engaging and gave real-world examples which I find fascinating and illustrative."
   "Nicely done conference keeping things moving and changing it up. I got a lot out of it."
   "Fantastic job engaging us and sharing examples!"
   "Great content!"
   "Very thought provoking."
   "Enjoyed the digital format as far as being able to quickly jump between sessions."

 

View all PD&T business programs here.

Digital Marketing
Digital Design

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Confirmed 2022 UNH DMC Presentations Include:

Five Marketing Playbooks for an Inflationary World
Alec Newcomb | President | ScaledOn

2022 Digital Marketing Trends: What’s Hot and What’s Not
Pete Ricci | Vice President | EVR
The world of digital marketing is always in motion and it can be challenging to keep pace. Join us for a discussion on the latest “hot” and “not” industry buzz on search engine marketing, hyper-targeted ad placements, data privacy and paid social media. Along the way we’ll discuss tips and tricks that will help you supercharge your digital marketing efforts.

Reducing Flywheel Friction with Customer Education
Constance Marie James | Manager, Hubspot Academy  | Hubspot

The Power of Storytelling in Advertising
Mark Fleming | Owner and Creative Director | Lone Spruce Creative

When you hear the term “brand video,” descriptors like “cinematic,” "passionate," or “docu-style” probably don't come to mind. However, more and more brands are realizing just how impactful — and essential — narrative-driven storytelling is to their marketing plan. When companies prioritize creative ingenuity and trust filmmakers to tell their stories, incredible content emerges. From Filson, who opened its first store during the gold rush of 1897, to Steve Jobs and Steve Wozniak starting Apple in their Los Altos garage in 1976, behind every powerful brand is a powerful story. 

As commercial visual storytellers, we have helped brands create content that resonates by following a few tried-and-true rules; 1.) The story always comes first. 2.) Products can be a part of the story, but they shouldn’t be the hero, and 3.) Don’t be afraid to get a little weird! When these elements come together, content can break traditional advertising stereotypes and rise to the top, allowing a brand’s authentic voice to be heard.

The Psychology of Trust: What is Social Proof & How To Implement It Across Your Marketing
Marlana Trombley | VP of Marketing | Orbit Group

Balancing Beliefs and Business: Leading a Socially Responsible Digital Marketing Agency

Anne Richardson | Principal and Media Director | Richardson Media Group

Why User Flows are Essential for Digital Product Designs and Marketing Websites

Fred Schall | Co-owner | Schall Creative

Ugh, Moving to GA4: What Does It Mean For My Business

Alec Newcomb | CEO | ScaledOn

2022 UNH Digital Marketing Conference Speakers

  • Kelsey Doherty | Director of Marketing | Red Sox
  • Constance Marie James  | Manager, Hubspot Academy | Hubspot
  • Mark Fleming and Kevin Sennett | Principle and Director of Photography | Lone Spruce Creative
  • Alec Newcomb | CEO | ScaledOn
  • Pete Ricci, Gabriella Servello and Kelly Nylander | Vice President, Director fo Media and Social Media Director | EVR
  • Fred Schall | Owner | Schall Creative
  • Marlana Trombley | VP of Marketing | Orbit Group
  • Anne Richardson | Principal and Media Director | Richardson Media Group

2021 UNH Digital Marketing Conference Speakers:

2020 UNH Digital Marketing Conference Speakers:

2019 UNH Digital Marketing Conference Speakers:

2018 UNH Digital Marketing Conference Speakers:

2017 UNH Digital Marketing Conference Speakers: