Build Your Digital Marketing Plan for 2019 at UNH

Build Your Digital Marketing Plan for 2019

As marketers and business owners there is a never ending list of activities competing for our interest. It can be hard to prioritize and set time to plan. In this workshop, you'll give yourself permission to dedicate a full day to brainstorming, strategizing, planning, and goal setting! 


We'll walk through a proven digital marketing plan framework starting with a brief audit of what you are doing to drive traffic, convert leads, and generate revenue. Then we'll discuss opportunities for improvement and deep dive into key topics such as:

  • Social Media Marketing: Determine which social platforms are relevant to your target audience.
  • Content Marketing: Define topics and build out an email marketing and blogging calendar to communicate your expertise and keys messages to your target audience. Learn the best types of content to re-purpose.
  • SEO Marketing: Define your top ten keywords and how to optimize them on your website, directory listings, and social media profiles to increase visibility in search engines.
  • Event Marketing: Determine goals around local and virtual events.
  • Public Relations: Set goals around becoming a resource for the media and gain visibility through newsworthy activities. Send out press releases, write byline articles, and more!
  • Paid Online Advertising: Decide what paid platforms are right for you and structure budgets and goals around it.

You'll leave with more confidence and excitement when you have an action plan to get things rolling for 2019!

Instructor Bios


Build Your Digital Marketing Plan for 2019

  • Marlana M. Trombley

    Marlana Trombley

    Marlana is a Growth Marketing Strategist and Educator focused on solving your most pressing marketing challenges. She structures her classes with action-packed best practices to grow your company.  

    She currently is the VP of Marketing at Orbit Group.

    Backed with industry certifications, her expertise extends across brand, growth and digital marketing. She has specifically established a name for herself with her mastery of social media, social media advertising, local search engine optimization, email, content marketing, and brand development.

    Marlana shares growth strategies that produce high-quality results. There is a reason why her workshops often sell out. Her classes foster a laser-focused atmosphere; they are designed to maximize your time and effort as you uncover the right high-impact tactics for your organization and industry. Marlana is constantly learning and adapting to changes in algorithms and platforms, providing you the most relevant material. She is full of energy and is ready to answer your most pressing questions.  

    Marlana’s passion goes beyond marketing, shining through with her board involvement and volunteer efforts. She recently earned her spot in 2019 ‘40 under Forty’ Class for the state of New Hampshire.

    Marlana recharges by teaching Latin & Ballroom dance, listening to podcasts, exploring NH with her husband, Jeff, their son Luca, and their dog, Rigley. She is also on a mission to move her parents and twin brother to NH!  

This course is currently unavailable.